Senior Copywriter

About MAD: At MAD, we’re more than a digital agency – we’re a creative collective blending design and storytelling to craft scroll-stopping, thumb-pausing brand moments. Our team works across industries, turning briefs into bold, strategic campaigns that don’t just look good — they perform. Location: Koramangala, Bangalore (Hybrid) Experience: 4 to 6 years CTC: ₹6.5 LPA - ₹8.2 LPA Benefits at MAD: We’ve worked hard to foster a flexible and employee-friendly culture. Here are some policies we’re proud to offer: Hybrid Working Model: We work in the office on Tuesdays, Wednesdays, and Fridays. Mondays and Thursdays are remote, but you're welcome to come in if you prefer. Medical Insurance: Health Insurance and accident coverage for all. Paid Extended Medical Leave: We recognise that there may be times when you can't come to the office due to medical reasons. Rest assured, your sick leave will remain intact. Annual Reset Leave: Every year end we make sure we give you time off before a new year comes in, these are usually 5-7 days at the end of the year. Extended Work from Home: Many of us at MAD come from all over the country, and when it's time to head home, we embrace the flexibility to work from wherever suits you best Compensatory Offs: If you work beyond regular hours, you'll receive compensatory time off and reimbursement for travel and meals. Role Summary We're looking for a Senior Copywriter who can take ownership of brand voice, drive content strategies and mentor younger talent - all while delivering punchy and purposeful content. You'll lead campaigns, brainstorm and bring copy to life across platforms, from Instagram carousels to pitch decks. Key Responsibilities: Lead end-to-end content strategy and execution across digital campaigns. Translate briefs into creative gold — understanding TG, tone, brand personality and goals. Mentor and guide junior copywriters; review content and provide constructive feedback. Plan, write and execute monthly content calendars across platforms. Work closely with the design and strategy teams to create cohesive campaigns. Brainstorm and contribute to pitch ideas and brand campaigns. Create platform-specific copy for Instagram, LinkedIn, X, Facebook, etc. Write in real-time for trending content and moment marketing. Stay updated on platform updates, content trends and pop culture moments. Represent MAD’s tone of voice — bold, witty, intentional and never boring. Skills & Qualifications: 4 to 6 years of copywriting experience in digital marketing or advertising. Hands-on with content strategy, campaign ideation and copy across formats. Experience leading content for brands across sectors. Proficient in editing, quality checking and mentoring junior writers. Excellent command of English — grammar, tone, wit and storytelling. Strong understanding of platform trends and how they influence content. Bonus: killer one-liners, puns that land and a sixth sense for virality.