Associate Digital Media Director
6 days ago
Senior Level (12-15 Years)Job Function
: Media PlanningEmployment Type:
Full Time
Job descriptionPosition SummaryThe Director, Media Planning serves as a member of the region Media Planning & Buying team and is responsible for guiding the team using subject matter expertise knowledge. The role is ultimately responsible for ensuring that overall media strategy is sound, budget is used optimally basis campaign objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations. The director will also be an integral part of the new business team leading pitch presentations. This role is responsible for demonstrating a strong working knowledge of the Indian media space and available media research. The role sets the tone for how the account is managed by assuring focus on key client objectives and best practices. You will be required to manage a budget of 60-80Cr. With a team size of 3-4 individuals.
Key ResponsibilityAct as subject matter expert on specific areas of media strategy, media planning and hold responsibility for leading a program of work related to it and infusing it throughout the agency (IE- best in class brand campaign, video budget allocation, etc).Oversight of all deliverables produced by their team, either by direct or delegated means.Ownership of evolving quality standard for planning deliverables (IE- Media Recommendation Template, Post Campaign Analysis, etc)Partner with other team leads, especially Analytics, Strategy to develop best practicesLead 1-2 non-client specific projects per quarter which grow capability, increase work quality, or add efficiency/optimization to our work productActively manage the team member who owns the quality of Media Planning Milestone Meetings such as strategic and tactical presentations and post campaign analyses, often playing a leading role for high priority campaigns.Point of escalation for team issues (within and outside of team).Provide guidance for process /workflow enhancement, growing capability, increasing work quality, making us more efficient, or increasing satisfaction.Participate new business pitches while working with leadership team to develop a plan and presentationsResponsible for 1:1 Marking of senior client stakeholder relationships.Take a proactive approach with regards to capacity/resource management
Team Leadership & DevelopmentEmbraces and encourages a culture based on team work, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectivesDrives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correctionAssists in interviewing, hiring, training, mentoring, developing, and evaluating team membersProvide training to their direct reports and bellow teamsSuggest improvements in process and productivity optimization
SkillsAbility to forecast expected outcomes of Brand and ROI campaigns and manage spend accordinglyProven expertise with relevant platform tools (DoubleClick Bid Manager, Google Adwords tools, FB tools etc), Media Research Tools (Comscore, GWI, TGI etc)Strong written and verbal communication skillsStrong organizational skills, detail-oriented and capable of multi-taskingSuperb client relationship and management skillsProven problem solving skills and ability to think outside of the boxDetail oriented and responsive, deadline-driven with strong quantitative reasoning skillsProvide timely and actionable feedback to the team to aid in their development and improvement
QualificationsEducation:Masters/Bachelor’s DegreeMinimum 10 years as a Media Planner & Buyer
What You Can Expect From Interactive AvenuesInteractive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
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