Marketing executive

3 weeks ago

thanjavur, India Kaarlo Training & HR Solutions Pvt. Ltd. Full time
Job Description
  • Marketing Executive for Digital and Offline Marketing will be responsible for developing, implementing, and managing integrated marketing campaigns that span both digital and traditional channels.
  • This role involves market research, content creation, campaign management, and performance analysis.
  • The ideal candidate will have a balanced skill set in both digital and offline marketing strategies, be creative, analytical, and able to work in a dynamic environment.

Requirements

  • Marketing Strategy and Planning:

    • Develop and execute integrated marketing strategies to achieve business objectives.
    • Conduct market research to identify trends, opportunities, and customer insights.

  • Digital Marketing:

    • Manage and optimize digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing, SEO).
    • Create and manage content for digital channels, including websites, blogs, social media, and email newsletters.
    • Monitor and analyze digital campaign performance using analytics tools, providing regular reports and recommendations.

  • Offline Marketing:

    • Plan and execute traditional marketing campaigns, including print ads, direct mail, radio, and TV advertisements.
    • Coordinate the design and production of offline marketing materials such as brochures, posters, and flyers.
    • Manage relationships with media and advertising agencies to ensure effective placement and execution of offline campaigns.

  • Content Creation and Management:

    • Develop compelling content for both digital and offline channels to promote the brand and engage the target audience.
    • Collaborate with the design team to produce high-quality marketing materials.

  • Event Planning and Coordination:

    • Plan and execute promotional events, trade shows, product launches, and community engagement activities.
    • Coordinate with vendors, partners, and stakeholders to ensure successful event execution.

  • Brand Management:

    • Maintain and enhance the company's brand image and consistency across all marketing channels.
    • Ensure all marketing materials adhere to brand guidelines and messaging.

  • Customer Relationship Management (CRM):

    • Utilize CRM tools to track and analyze customer interactions and data.
    • Develop and implement strategies to improve customer engagement and retention.

  • Market Analysis:

    • Analyze market trends, competitor activities, and customer preferences.
    • Provide insights and recommendations based on market analysis to inform marketing strategies.

  • Budget Management:

    • Manage the marketing budget for both digital and offline activities, ensuring cost-effective use of resources.
    • Track expenses and prepare financial reports for marketing initiatives.

  • Continuous Improvement:

    • Stay updated with the latest marketing trends, technologies, and best practices in both digital and offline marketing.
    • Continuously improve marketing processes and strategies based on feedback and performance analysis.

Benefits Career growth 
Requirements
Marketing Strategy and Planning: Develop and execute integrated marketing strategies to achieve business objectives. Conduct market research to identify trends, opportunities, and customer insights. Digital Marketing: Manage and optimize digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing, SEO). Create and manage content for digital channels, including websites, blogs, social media, and email newsletters. Monitor and analyze digital campaign performance using analytics tools, providing regular reports and recommendations. Offline Marketing: Plan and execute traditional marketing campaigns, including print ads, direct mail, radio, and TV advertisements. Coordinate the design and production of offline marketing materials such as brochures, posters, and flyers. Manage relationships with media and advertising agencies to ensure effective placement and execution of offline campaigns. Content Creation and Management: Develop compelling content for both digital and offline channels to promote the brand and engage the target audience. Collaborate with the design team to produce high-quality marketing materials. Event Planning and Coordination: Plan and execute promotional events, trade shows, product launches, and community engagement activities. Coordinate with vendors, partners, and stakeholders to ensure successful event execution. Brand Management: Maintain and enhance the company's brand image and consistency across all marketing channels. Ensure all marketing materials adhere to brand guidelines and messaging. Customer Relationship Management (CRM): Utilize CRM tools to track and analyze customer interactions and data. Develop and implement strategies to improve customer engagement and retention. Market Analysis: Analyze market trends, competitor activities, and customer preferences. Provide insights and recommendations based on market analysis to inform marketing strategies. Budget Management: Manage the marketing budget for both digital and offline activities, ensuring cost-effective use of resources. Track expenses and prepare financial reports for marketing initiatives. Continuous Improvement: Stay updated with the latest marketing trends, technologies, and best practices in both digital and offline marketing. Continuously improve marketing processes and strategies based on feedback and performance analysis.

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