Marketing Manager

4 weeks ago

delhi, India Reliance Retail Full time
About The Role :
As a State Marketing Manager you will play a pivotal role in implementing the strategic decisions for the stores marketing activities assigned. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your marketing skills and inspire various internal stakeholders to realize Reliance Retails longer-term vision/ goals.
Job Description:
Works with other Retail functions (Stores, VM) to ensure key stores have special retail marketing support.
Ensure on time execution of regional VM & BTL Initiatives.
Coordinates in-store promotions and the related marketing elements.
Makes recommendations on best practices within store chain
Visits stores and discuss with the store manager about service concerns, marketing programs.
Serve as primary marketing liaison between Stores and marketing team.
Budget implementation and control.
Leads the development of retail marketing initiatives aligned with marketing communications to promote maximum sell-in and sell-through.
Work closely with sales management, internal colleagues, and vendors to create and evaluate in-store marketing programs.
Collaborate with agencies and other vendor partners
Monitor progress of campaigns using various metrics and submit reports of performance
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Budget, Vendor Management, Media Plan - track BTL / ATL expenses on a monthly basis PO / SE, Coordination for VM - Production / Dispatch / Implementation, BTL/ATL - Creative / Printing / Dispatch / Distribution / Execution
New Store Opening - Ensure effective New Store Launch and generate excitement through various marketing activities (such as catchment branding, pre-launch R- One sign up etc.) to attract larger footfall into new stores / re-launched stores and sustain the footfalls through activities like in-store implementation of marketing pack.
Requirement:
Bachelors degree.
8 to 10 Yrs of experience in State Marketing / Regional marketing.
Proven working experience in regional marketing / BTL marketing
Demonstrable experience leading and BTL marketing.
Highly creative with experience in identifying target audiences and BTL campaigns that engage, inform and motivate customers.
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

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