Digital Marketing Associate

2 months ago


Noida, India snooplay.in Full time
As a Digital Marketing Associate (Meta and Google Ads), you will be instrumental in executing and optimizing our performance marketing campaigns across various platforms. You’ll focus on driving customer acquisition, increasing brand awareness, and maximizing ROI. The ideal candidate has a data-driven mindset, strong analytical skills, and experience in managing paid search and social media campaigns.

Key responsibilities:Plan, execute and manage high-performance Meta (Facebook, Instagram) and Google Ads campaignsMonitor and analyze key performance indicators (KPIs) to track campaign performance and identify areas for improvementDevelop and implement strategies to drive customer acquisition and retentionConduct A/B experiments with clear success/failure metrics, keyword research, audience targeting and competitive analysis to optimize ad spend, improve campaign efficiency and maximize ROASEnsure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, ROI tracking for all campaigns and provide actionable insights to stakeholdersStay up-to-date with the latest industry trends, algorithm changes, and best practices in performance marketing.

Qualifications, Experience, And Skill Set :Minimum 1-2 years of hands-on experience in Meta Ads and Google Ads with a focus on achieving high ROASIn-depth understanding of conversions, and how they affect the overall outcome of the platformExtremely proactive, ownership-driven and a strong problem-solving mindsetExcellent analytical and reporting skills. Able to present and gain insights from data.Strong organizational skills, able to prioritize and manage complex workflows.Committed to results and deliveries.Self-motivated and willing to work in a startup environment

What We Offer:A dynamic and collaborative work environment.Opportunities for professional growth and development.Competitive salary and benefits package.



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