Digital Marketing Associate
2 months ago
Key responsibilities:Plan, execute and manage high-performance Meta (Facebook, Instagram) and Google Ads campaignsMonitor and analyze key performance indicators (KPIs) to track campaign performance and identify areas for improvementDevelop and implement strategies to drive customer acquisition and retentionConduct A/B experiments with clear success/failure metrics, keyword research, audience targeting and competitive analysis to optimize ad spend, improve campaign efficiency and maximize ROASEnsure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, ROI tracking for all campaigns and provide actionable insights to stakeholdersStay up-to-date with the latest industry trends, algorithm changes, and best practices in performance marketing.
Qualifications, Experience, And Skill Set :Minimum 1-2 years of hands-on experience in Meta Ads and Google Ads with a focus on achieving high ROASIn-depth understanding of conversions, and how they affect the overall outcome of the platformExtremely proactive, ownership-driven and a strong problem-solving mindsetExcellent analytical and reporting skills. Able to present and gain insights from data.Strong organizational skills, able to prioritize and manage complex workflows.Committed to results and deliveries.Self-motivated and willing to work in a startup environment
What We Offer:A dynamic and collaborative work environment.Opportunities for professional growth and development.Competitive salary and benefits package.
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