Performance Marketing Executive

2 months ago

delhi, India Gameskraft Full time
Performance Marketing Executive
Job Description :
The role requires the person to run performance marketing ads for Google Facebook and programmatic channels for our games. The role includes strategizing and executing of the campaigns
What will you do?
1. This role will be responsible for running/managing and improving Programmatic channels.
2. The person in this role must have hands-on experience of running campaigns on Google and Facebook, YouTube campaigns, and Google search campaigns.
3. This person will own and manage all digital campaigns from ideation to media planning and do an in-depth analysis of performance to drive optimization
4. They will be expected to make suggestions on creatives that the design team can execute and they will have to write basic ad copies
5. They will be expected to come up with suggestions on the target audience campaign level insights etc.
6. The person will be expected to prepare basic reports and own KPIs and conversion metrics like CTR, C2I, install numbers, CPI, CAC.
Who can apply?
1. The candidate must have a working knowledge of the following platforms/ tools- Google ads, Facebook ads, AppsFlyer, DV360, Google Analytics, Adobe Omniture, MS excel.
2. The candidate must have a strong marketing and analytical mindset backed by good problem-solving skills.
3. The candidate should have a minimum of 1-2 years of experience in running ads on the said platforms.
What can you expect? Work Culture
A true startup culture - young, fast-paced, where you are driven by personal ownership of solving challenges that help you grow fast
Focus on innovation, data orientation, being results-driven, taking on big goals, and adapting fast
A high-performance, meritocratic environment, where we share ideas, debate, and grow together with each new product
Massive and direct impact on the work you do. Growth through solving dynamic challenges, Leveraging technology & analytics to solve large-scale challenges
Working with cross-functional teams to create great products and take them to market
Rub shoulders with some of the brightest & most passionate people in the gaming & consumer internet industry

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