Kreateable | Facebook Ads Specialist

Position: Facebook Ads Specialist

Company: Superkreatives ( Parent company is Kreateable ) 

Website : 

Skills : Facebook Ads Working, Lead generation from facebook ( finance lead generation background )

Experience : ( 2 - 4 years )

Location: Remote

Joiner : Immediate

Timing : 6PM - 3AM

Type: Full-time 

CTC : ( 30 - 60K ) In hand  

To move forward in our screening process, we kindly ask that you complete a brief google form to provide us with additional information about your qualifications and experience.

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As an International Facebook Ads Specialist for Lead Generation focused on the USA and Canada, with a finance lead generation background , your role would involve running highly targeted campaigns that attract qualified leads for financial services such as loans, mortgages, credit cards, investment opportunities, or insurance. You'd need to navigate specific industry regulations (such as financial compliance) while tailoring campaigns for these two markets, ensuring that the messaging resonates with potential customers in both the U.S. and Canada.

Key Responsibilities and Strategy Outline

1. Market Research and Audience Segmentation:

Understanding the Market: The U.S. and Canada have some similarities in terms of consumer behavior, but they also have distinct differences, especially in financial products. You would need to research and understand the financial needs of consumers :

In Canada, focus on services like mortgages, credit cards, investment opportunities, personal loans, and insurance.

In the U.S., this can include a wider range of financial services such as student loans, mortgages, personal loans, auto loans, credit cards, debt consolidation, and investment products.

Demographic & Behavioral Targeting: Financial products are often tailored to specific life stages (e.g., first-time homebuyers, retirees). You'll need to define key personas:

Interests: Focus on those interested in financial literacy, wealth building, debt management, investing, and homeownership.

Income: Use Facebook's detailed demographic targeting to target income brackets or occupations that typically align with financial product requirements (e.g., high-income earners for investment products or mortgage leads).

2. Financial Industry Compliance:

Ad Policies & Legal Compliance: Finance-related ads are subject to strict regulations, particularly regarding truthful advertising, disclaimers, and privacy concerns. Ensure that:

Ads include all necessary disclaimers or legal copy, especially for sensitive financial products like loans, credit cards, and insurance.

Ad copy complies with both Facebook’s advertising policies and regional regulations (e.g., CFPB rules in the U.S. and financial regulations in Canada).

Respect privacy and data protection laws, such as GDPR (if targeting European expats) or PIPEDA (Canada’s Personal Information Protection and Electronic Documents Act).

Approval Process: Due to the sensitive nature of financial services, many Facebook ads in this sector need to go through an extra layer of review. Always ensure the proper documentation and disclaimers are included in ads to avoid rejection or delays.

3. Lead Generation Strategy:

Facebook Lead Ads: Facebook Lead Ads are crucial for finance companies because they allow users to submit their contact information without leaving the platform. This leads to a better user experience and higher conversion rates.

Simple and Clear Forms: Focus on making lead forms easy to complete. Ask for essential information like name, phone number, email, and sometimes income or desired loan amount.

Incentives: Offer a strong value proposition to increase conversions.

Landing Pages for Financial Products: Direct leads to customized landing pages that clearly explain the offer, with a clear CTA (e.g., "Apply Now" or "Get Your Free Consultation"). The landing pages should be:

Trustworthy & Transparent: Use testimonials, security badges, and trust signals to help increase credibility, particularly important in finance.

Mobile-Optimized: Since many people access Facebook through their phones, ensure the landing pages and forms are fully optimized for mobile.

4. Localized Ad Copy & Creative:

Tailored Messaging: The U.S. and Canada have some differences in terms of language, culture, and even financial offerings. Therefore, localized ad copy is essential:

For Canada, ensure the language respects both English and French-speaking audiences (particularly in Quebec), and highlight region-specific offers.

For U.S. markets, use regional nuances—personal finance is often marketed differently across states (e.g., housing markets differ in California vs. Texas).

Visuals & Trust: Finance ads require a professional tone, but you can still leverage images that resonate emotionally with the target audience. Include:

Professional Stock Photos of diverse families, business professionals, or homebuyers.

Video Creatives: Educational content or customer testimonial videos work well in building trust and explaining financial products clearly.

Localized Imagery: For example, showcasing properties, vehicles, or financial scenarios that speak directly to Canadian or American consumers.

5. Multivariate & A/B Testing:

Ad Variations: For both USA and Canada, test different ad types and creatives to identify what resonates best in each market.

Ad Copy: Test various headlines and value propositions 

Images and Videos: Compare the performance of imagery versus video, especially since video tends to capture more attention in the finance sector.

CTAs (Call to Actions): Experiment with different CTAs like to see what works best.

Form Fields: Test various lengths of forms (short vs. long) to see which captures more qualified leads while ensuring compliance.

6. Retargeting & Nurturing Leads:

Retargeting: Utilize Facebook’s powerful retargeting tools to follow up with people who clicked on the ad or visited the landing page but didn’t submit their lead form. For example:

Retarget users who clicked but didn’t convert with an incentive like a limited-time offer or a free consultation.

Segment retargeted audiences by specific actions (e.g., viewed a specific loan product but didn’t fill out the form).

Lookalike Audiences: Create Lookalike Audiences based on high-quality leads or customers to scale successful campaigns across similar audiences. You can create Lookalikes based on:

CRM Data: Upload customer lists from your CRM to build custom audiences.

Website Visitors: Use Facebook Pixel to create Lookalikes from visitors who engage with your content.

7. Compliance and Trust Signals:

Financial Disclaimers: In all ads, include necessary disclaimers such as “Subject to credit approval,” “Rates may vary,” and other industry-specific legal disclaimers. These will be essential to comply with financial regulations and ensure transparency with users.

Security and Privacy: Highlight security features in ads and landing pages. For example, you could mention "Your information is secure" or "Privacy guaranteed."

8. Analytics and Reporting:

Lead Quality Over Quantity: While tracking leads is important, prioritize lead quality. Use tools like Google Analytics and Facebook Analytics to track the performance of the leads and adjust targeting based on conversion data.

Regional Reporting: Report on the performance of campaigns across different states in the U.S. and provinces in Canada. Focus on:

Cost Per Lead (CPL): Track the CPL in each region to identify high-performing areas.

Return on Investment (ROI): Measure ROI based on how many leads turn into qualified clients or customers.

Engagement Metrics: Monitor ad frequency to ensure campaigns aren’t suffering from ad fatigue.

What We Offer :

CTC offered - (30 - 60k) in hand

Flexible working hours and a remote-friendly environment

Opportunities for growth and continuous learning.

Collaborative and inclusive team culture