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Campaign Strategist

2 months ago

bangalore, India Algonomy Full time

Designation : Campaign Strategist

Experience : 6 to 10 years

Location : Bangalore


At Algonomy, we believe the future of our economy is Algorithmic, where businesses will develop resilient, adaptive and agile decisioning abilities that will constantly test and refine AI-driven actions to create the best personal experience for every individual customer at scale.


We aim to become the algorithmic bridge between consumers and brands/retailers, and to lead our customers through the Algorithmic transformation imperative. The name Algo-nomy signifies an expertise in algorithms. As technology evolves our lives (and our clients’) at hyper-speed, Algonomy stands as a bold, creative and agile brand; and these are also the very qualities that every digital-first business needs in order to be successful in the new normal. We are ambitious, we create category leading solutions in our markets, and we are constantly learning, inventing and adapting to stay ahead of our industry’s needs.


Key Responsibilities:

  • Leads the building, development and delivery of strategic omni-channel marketing plans
  • Acts as a subject matter expert, particularly in the areas of digital marketing, CRM and CXM for clients
  • Continually monitors current marketing trends, new technology solutions and competitive strategies – and then translates them into new marketing ideas for clients
  • Shows a strong understanding of differences in marketing to customers in different verticals and environments
  • Develops trusted, long-term relationships with key client contacts across their organisation
  • Ensures meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinking
  • Lead a Team to deliver strategy projects correctly and on-time
  • Collaborates and develops relationships with internal teams (account management, operations, creative, analytics etc.) and partner agencies to understand the feasibility of cross-channel recommendations/ plans
  • Identifies key data points and measurements to show the impact of our approach and strategy on the client’s business


ABOUT ALGONOMY

Algonomy (previously Manthan-Rich Relevance) empowers leading brands to become digital-first with the industry’s only real-time Algorithmic Customer Engagement (ACE) platform with built-in customer activation and analytics for the retail industry. With industry-leading retail AI expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration & analytics, merchandising analytics and supplier collaboration. Algonomy is a trusted partner to more than 400 leading retailers, consumer brands, quick serve restaurant chains, convenience stores and more, and our global presence spans over 20 countries. More at