Senior Experiential Strategist

4 days ago

bangalore, India Hyperlink Brand Solutions Pvt. Ltd. Full time
About the role:
As an Experiential Strategist, you are responsible to create the blueprint for the project which may be an event, activations or Intellectual property (IP). This requires you to convert a client brief into a brand story through your creative ideas, thoughts and proactive pitches.
The role requires you to think, brainstorm and produce creative, fresh, innovative and feasible concepts in order to deliver an unforgettable experience to the client. While doing so you shall create a central theme or storyline, which links the different elements in the program. You shall repurpose and create from available brand assets to communicate the brand narrative interestingly. Creating captivating presentations that tell a story & allows you to run through your project from start to finish with reference images that you pulled for each element is also part of the role. You will be required to write strategic copies for events, collaterals for branding materials, invites, AV scripts, emailers, print communication, presentations. You will be also bringing to life the various brand scripts through actual direction on ground at the event. You shall be
aligning with a team of 2D & 3D designers to create visual content and manage graphic production in line with the conceptual idea created.
In all this role will give you an opportunity to be a storyteller who devises end to end content from concept to building an experiential campaign to pitch presentation. This is an individual contributor role & will report to the Senior Creative Director. Required Qualification, Experience & skills:
• Bachelor's degree in marketing, communications, advertising, journalism, or related field.
• 5+ years in a Copy or Concept role in the experiential marketing industry-Events/Activations are preferred. Individuals who have worked in brand strategy roles in other industries can also be considered.
• To succeed in this role;
You must have very good written & verbal communication skills –a range of writing styles, preferably across mediums.
Be proficient in Presentation Skills. Should have ability to articulate, explain, present & sell concepts to clients along with the client servicing lead
Should be Creative, Imaginative & work with curiosity about client’s products & services
You should be well read – a range of books across subjects.
Should have good general knowledge – well informed & aware about the social trends that can be connected to the concepts.
Should have good Interpersonal Skills to work along with teams in client servicing, design & production.
Proficiency in MS Office, Knowledge of Key Note, Canva, AVs
• Individuals with a personality which is inclined towards Art, Literature, Music & Theatre would find this role to be quite fulfilling personally too. Some exposure in blogging, writing poetry or jingles is an added advantage & so is in other creative fields like photography, journalism, theatre, film making.

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