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Content Writer

1 month ago

Delhi, India TeamLease Edtech Full time
About TeamLease EdtechTeamLease Edtech is India’s leading learning solutions company providing comprehensive services across Universities and Corporates: We help Universities launch, run and manage their own Online Programs, help Institutes improve the employability of their students through our skilling programs, and help Corporates upskill & reskill their workforce to improve productivity and build a talent supply chain. TeamLease EdTech provides a modular multi-modal classroom model of learning that works across multiple classrooms - Online, Onsite, On-Job, and Virtual to provide a seamless learning experience to the learner. TL Edtech has an exclusive partnership with 40 of India’s largest Universities across 16 Indian states, trains 3.5 Lakh students on its platform through 9 Indian languages, works with 4500 corporates in their upskilling/skilling initiatives, and manages over 200 degree, diploma, certificate programs.

Role and Responsibilities:Produce creative ideas for digital campaigns as well as individual pieces of communication such as emailers, brochures, banners, website content, etc.Write clear, attractive copy with a distinctive voice. Interpret copywriting briefs to understand project requirements and communicate to the designersCreate compelling and engaging social media content to drive traffic and expand our clients’ digital footprintsCreate daily content for multiple social media platformsStrategize content based on consumer & competition researchProactively engage users with relevant and innovative campaignsCommunicate with clients on service expectations and feedbackEditing and proofreading content for errors and inconsistencies

Functional/Technical skills:● 4-5+ years of relevant ad campaign and copywriting experience● Deep understanding of major social media platforms● Demonstrated ability to attract, retain, and grow an audience through the use ofcompelling video and ad content● Excellent written, verbal and presentation skills● Impeccable attention to detail, excellent grammar and copy-writing skills● Can give very specific instructions to designers and video editors to produce impactfulcreatives that you cannot take your eyes off of● Understands what works on social media and can work with the B2C (lead generation)team to generate good quality (and quantity) traffic through various platforms

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