Content Team Lead

4 weeks ago

Panchkula, India Grazitti Interactive Full time
Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services.

As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce, Google, Alteryx, Microsoft, Adobe, Lithium, Optimizely, Acquia, Shopify and Jive. We combine these platforms with our innovative approaches to provide effective, result-oriented solutions to our clients. We have been helping hundreds of global companies to transform their business technologies and save millions.

We are looking for proficient Content Lead

Please find below the Job description.

Job Summary

We are seeking a skilled and strategic Content Lead to join our dynamic marketing team specializing in IT services. As the Content Lead, you will play a crucial role in crafting compelling narratives, developing engaging content, and driving impactful campaigns to promote our IT solutions and services. If you are passionate about technology, possess strong storytelling abilities, and thrive in a collaborative environment, we want to hear from you.

Responsibilities:

Content Creation:

Develop high-quality, informative, and engaging content including blog posts, whitepapers, case studies, email campaigns, social media posts, website copy, and more.Lead Generation:

Utilize content marketing strategies to attract and nurture leads throughout the sales funnel, contributing to the growth of our customer base.Industry Research:

Stay updated on industry trends, market developments, and competitor strategies to ensure content relevance and effectiveness.Content Strategy:

Collaborate with the marketing team to develop and execute content strategies aligned with business goals and target audience preferences.SEO Optimization:

Implement SEO best practices to increase organic traffic and improve search engine rankings for our content.Analytics and Reporting:

Monitor content performance metrics and analyze data to optimize content strategies and drive continuous improvement.Collaboration:

Work closely with cross-functional teams including marketing, sales, product management, and design to ensure alignment and consistency in messaging.Brand Voice:

Maintain brand voice and tone across all content assets, adhering to brand guidelines and standards.Content Distribution:

Identify and leverage appropriate channels for content distribution, including social media platforms, industry forums, email newsletters, and partner networks.Thought Leadership:

Establish yourself and the company as thought leaders in the IT industry through thought-provoking and insightful content.

Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, or related field. Advanced degree preferred.Proven 6+ Years of experience in content marketing, preferably within the IT or technology industry.Exceptional writing and editing skills with a keen eye for detail and accuracy.Strong understanding of content marketing principles, strategies, and tactics.Proficiency in SEO best practices and tools.Experience with content management systems (CMS) and marketing automation platforms.Analytical mindset with the ability to interpret data and derive actionable insights.Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.Creative thinking and problem-solving abilities.Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.

Other Key ResponsibilitiesAdherence to internal QMS (Quality Management System) procedures & Information Security Controls according to implemented ISMS (Information Security Management System) of the Organization.Report immediate Reporting Manager/Supervisor related to incidents,

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