Category Lead, Allen Solly Prime

4 weeks ago

india Aditya Birla Fashion and Retail Ltd. Full time

Location : Bangalore

Qualification: NIFT Graduate and Above.

Experience Required : 8-12 years


Key Result Areas

Financial Results

  • Drive sustainable revenue growth.
  • To achieve given gross profit targets.
  • Managing working capital & inventory turns.

Consumer and Market In sighting

  • Understanding of Consumer Profiles, impact of catchments/ buying behaviors on elements of channel strategy such as store locations, merchandise, staff service etc.
  • Market research tools, tactics, principles and practices, understanding of competitor and industry dynamics.

Merchandising Grid Management

  • Creating and managing product range in line with brand marketing strategy, brand identity and consumer and product segments - translate that into GTM plan
  • Managing product grid/ product portfolio through understanding of customer choice, fashion trends and competitor products in the market - reviewing merchandise performance
  • Choosing product/range which has correct combination of colors, patterns, styles and trims and suiting the aesthetic sense of consumers
  • Merchandise Performance Reviews

Inventory Planning & Management

  • Inventory and sales planning from store to national level, measuring merchandise productivity, understanding impact of buying trends and business plans,
  • Placing the right merchandise in stores, Auto-Replenishment, Inter-store transfers, Core Management Process, Stock liquidation through AMM plan.
  • Understanding of width vs depth strategy
  • Best-Seller and EOSS Management

People Development & Leadership

  • Set KRA’s for team members, Monitor and review team and individual performance, Provide Feedback. Train people on their functional competencies.


"For more opportunities, please visit Aditya Birla Group Careers"

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