Digital Marketing Manager

4 weeks ago

Chennai, India Artifex HR Private Limited Full time
Artifex HR is hiring for a luxury Real Estate company in Chennai.

Job Title: Marketing Manager

Position Overview:We are looking for a highly skilled Marketing Manager to spearhead both digital and traditional marketing efforts in the real estate sector. The role requires a blend of strategic thinking, creativity, and operational efficiency, with responsibilities that include developing marketing campaigns, managing vendor relationships, overseeing budgets, and optimizing customer engagement through CRM systems. This position requires experience across both digital and traditional marketing channels, with a strong ability to drive brand visibility and growth.

Key Responsibilities:

Integrated Marketing Strategy: Develop and execute marketing plans across digital, print, and outdoor channels, aligned with overall business objectives.

Digital Marketing: Manage social media, website content, email campaigns, and paid advertising to enhance online presence. Collaborate with graphic designers, videographers, and other team members to produce multimedia content.

Outdoor & Traditional Marketing: Plan and implement offline marketing initiatives such as hoardings, brochures, and event activations.

Vendor & Stakeholder Management: Coordinate with external vendors and internal teams (Purchase, Accounts) for seamless campaign execution.

Site Visits & Brand Consistency: Conduct regular site visits to ensure marketing materials are aligned with brand standards and suggest improvements.

Budget & Campaign Management: Manage marketing budgets, track expenditures, and ensure campaigns are cost-effective and deliver ROI.

Analytics & CRM: Analyze campaign performance and customer data, providing insights and optimizing marketing strategies.

Trend Monitoring: Stay updated on industry trends, tools, and technologies to continually innovate.

Qualifications:

-Bachelor’s degree in Marketing, Communications, business or a related field.-5+ years of experience in digital and traditional forms of marketing-Strong project management, vendor coordination, and budgeting skills.-Proven track record of developing successful social media campaigns.Strong knowledge of social media platforms, analytics tools, and content management systems.-Excellent written and verbal communication skills.-Creative mindset with the ability to generate engaging content.

Preferred Skills:

Experience with paid digital ads (e.g., Facebook Ads, Google Ads).Proficiency in design tools (e.g., Canva, Adobe Suite).Knowledge of SEO and its application in marketing.Proven experience in marketing, preferably in real estate, hospitality or related fields.

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