Copywriter
3 months ago
We are seeking a creative and results-driven Copywriter with experience in digital marketing to join our team. The ideal candidate will craft compelling and engaging content across a variety of digital platforms, including websites, social media, email campaigns, and advertising. You will collaborate with the marketing team to create impactful content that drives traffic, generates leads, and boosts brand awareness.
Key Responsibilities :
- Content Creation : Write, edit, and proofread high-quality copy for various digital channels including websites, blogs, social media posts, landing pages, and email campaigns.
- SEO Optimization : Develop content strategies focused on SEO to ensure the content ranks well and attracts organic traffic.
- Ad Copy : Create compelling copy for PPC ads , social media ads, and other performance marketing campaigns to increase CTR and conversions.
- Brand Voice : Ensure consistency in tone, style, and messaging across all platforms, maintaining the brand's voice.
- Collaboration : Work closely with designers, marketers, and other stakeholders to align content with overall marketing strategies and campaigns.
- Research : Conduct thorough research on industry trends, target audience behavior, and competitor activities to inform content strategies.
- Content Calendar Management : Assist in planning and managing content calendars, ensuring timely delivery of content for campaigns and promotions.
- A/B Testing : Test and refine messaging and copy to improve conversion rates and overall campaign performance.
Requirements :
- Proven experience as a Copywriter in the digital marketing space (3+ years preferred).
- Must be proficient in English, Telugu and Hindi
- Experience in writing for multiple digital channels (social media, blogs, websites, email marketing, etc.).
- Familiarity with digital marketing tools (Google Analytics, SEMrush, Ahrefs, etc.) and platforms (Facebook Ads, Google Ads, LinkedIn Ads).
- Strong attention to detail with exceptional grammar and editing skills.
- Ability to work in a fast-paced environment, handling multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Creative mindset with the ability to think outside the box and deliver content that stands out.
Preferred Qualifications :
- Bachelor's degree in Marketing, Communications, Journalism , or related field.
- Experience working in a digital marketing agency or B2B/B2C environment.
- Familiarity with UX writing and content for landing pages .
- A portfolio showcasing successful digital marketing campaigns .
Perks & Benefits :
- Competitive salary and performance-based incentives.
- Opportunity to work with leading brands and creative projects.
- Flexible working hours and a collaborative environment.
- Professional development opportunities.
This role is perfect for someone who thrives in a creative, fast-paced digital environment and enjoys using the power of words to engage, inform, and convert.
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