Content Writer

3 days ago

Noida, India IKIO LED Lighting Full time

Company Description

IKIO is a leading US-based manufacturer specializing in high-quality LED lighting solutions for various applications including Commercial, Industrial, Multi-family Residential, Hospitality, and Hazardous Locations. We are known for our innovative approach and vertically integrated infrastructure, ensuring energy savings and value through our solutions. IKIO is an Energy Savings Solution Partner and offers services like power quality audits, operational excellence, supply chain optimization, and custom LED product development. Our products are UL and DLC approved, manufactured in ISO certified plants, and we also provide installation and financing options.

Role Description

This is a full-time, on-site role based in Noida for a Content Writer. The Content Writer will create and edit web content, develop content strategies, conduct research, write and proofread various materials. Day-to-day tasks include generating engaging content, adhering to brand guidelines, and collaborating with different teams to support our marketing efforts.

Key Responsibilities

  • Write clear, engaging, and original content for websites, blogs, case studies, press releases, product descriptions, and marketing collateral.
  • Develop SEO-friendly content strategies to drive organic traffic and improve search rankings.
  • Collaborate with the marketing and design teams to produce high-quality content aligned with brand voice and objectives.
  • Research industry trends, competitors, and emerging topics in the LED lighting and energy efficiency sector.
  • Proofread, edit, and fact-check content for accuracy and consistency.
  • Support email campaigns, social media posts, and product launch materials with compelling copy.
  • Ensure all content reflects the company's brand values and technical accuracy.

Qualifications

  • Bachelor's degree in English, Journalism, Marketing, Communications, or related field.
  • 2–5 years of experience in content writing, preferably in B2B, technology, or manufacturing industries.
  • Strong writing, editing, and proofreading skills with attention to detail.
  • Familiarity with SEO principles, keyword research, and content optimization.
  • Ability to translate technical product features into clear, customer-focused benefits.
  • Creative thinker with excellent time-management and organizational skills.

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