Web marketing analyst

4 weeks ago

Vijayawada, India Srinergy Global Full time

Role OverviewAs a Web Analyst, you’ll be responsible for measuring, analyzing, and optimizing website and campaign performance. You’ll collaborate with the marketing, design, and development teams to ensure tracking accuracy, improve conversion funnels, and build insightful dashboards that guide strategic decisions.Key ResponsibilitiesData Tracking & ImplementationSet up and maintain tracking via Google Tag Manager (GTM), GA4, and other analytics tools.Manage event tagging, conversion tracking, and cross-domain setup.Implement and validate pixels and server-side tracking (Meta, Google Ads, , Tik Tok, etc.).Reporting & InsightsCreate and automate dashboards in Looker Studio, Tableau, or Power BI.Monitor KPIs across traffic, engagement, and conversions for all campaigns.Conduct funnel, cohort, and attribution analysis to identify optimization opportunities.Present findings with actionable insights to internal teams and clients.Optimization & ExperimentationCollaborate with UX and paid media teams to test landing pages, creative, and messaging.Analyze A/B tests, user flows, and conversion drop-offs using tools like Hotjar, Microsoft Clarity, or Full Story.Recommend CRO (Conversion Rate Optimization) strategies to improve performance.CollaborationPartner with SEO, Ads, and Social teams to unify reporting and ensure data integrity.Work with developers to troubleshoot tracking issues and implement new tags.Assist client success teams with quarterly business reviews by supplying data stories and ROI visuals.Required Skills & Qualifications2–5 years of experience as a Web Analyst / Digital Analyst in a marketing agency or similar environment.Hands-on expertise in GA4, Google Tag Manager, Google Ads conversion tracking, and Meta Pixel.Strong skills in Looker Studio, Excel/Sheets, and data visualization.Experience with A/B testing, funnel analysis, and conversion optimization.Familiarity with SQL, UTM tracking, and data validation is a plus.Excellent analytical, communication, and presentation skills.Preferred QualificationsExperience integrating CRM data (Hub Spot, Patch) into reporting.Understanding of server-side tagging and data compliance (GDPR, CCPA).Prior work with multi-location or franchise businesses.Why Join UsWork on diverse client accounts across exciting consumer-facing brands.Be part of a data-first team that values creativity, innovation, and growth.Competitive salary, growth opportunities, and flexible working environment.

  • Marketing Analyst

    1 week ago

    State Bank Colony, Vijayawada, Andhra Pradesh, India VDot solutions Full time ₹ 2,40,000 - ₹ 3,60,000 per year

    Looking for Marketing Analyst who have relevant experience in marketing strategy in Events Industry and who canWork as Sales Executive providing quotations, e-tenders on government platforms.Conduct in-depth market research for industrial and defence segmentsTrack and analyst government defence procurement tenders and offset opportunities.Evaluate industrial...

  • Digital Marketing Specialist

    6 days ago

    Vijayawada, Andhra Pradesh, India Abhit Technologies Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionAbhit Technologies is a leading branding and digital marketing agency based in Vijayawada, Andhra Pradesh. We specialize in building powerful digital identities for businesses through website design, social media management, SEO, PR, and complete branding solutions. Our mission is to help businesses grow by combining creativity with...

  • Digital Marketing Specialist

    2 weeks ago

    Vijayawada, Andhra Pradesh, India Rudra Fusion Private Limited Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionRudraFusion Private Limited is a dynamic digital marketing and development company dedicated to transforming businesses through innovative strategies, cutting-edge technology, and creative solutions. The company's mission is to drive success for clients by leveraging the power of digital media and development tools. RudraFusion stands out...

  • Digital Marketing Associate

    6 days ago

    Vijayawada, Andhra Pradesh, India Political Engineer Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Company DescriptionTechnical Avengers Pvt. Ltd. specializes in precision-driven strategies, visually-striking branding, and high-performance digital campaigns. Focused on delivering measurable ROI, we ensure clarity, speed, trust, and result-oriented execution. Every solution is tailored, data-backed, and aimed at amplifying reach, boosting engagement, and...

  • Digital Marketing Executive

    3 weeks ago

    Vijayawada, India Grow Your Staff Full time

    Grow Your Staff is looking for a Web Developer and Digital Marketing Executive for a UK-based digital-first company offering web solutions, automation tools, and lead generation services. This is a full-time remote position. The role will have excellent growth opportunities. You will be directly working with the leadership team. Experience required - 2-5...

  • Digital Marketing Manager

    2 days ago

    Vijayawada, Andhra Pradesh, India Bluesway Creative Agency Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Company DescriptionBluesway Creative Agency is a pioneering producer of live standup comedy and musical shows. With a focus on engaging audiences across various locations. In addition to live entertainment, Bluesway Creative Agency creates innovative and impactful digital solutions for brands, helping to shape the businesses of today and tomorrow.Role...

  • SEO Executive

    6 days ago

    Vijayawada, India SV Soft Solution Pvt. Ltd. Full time

    SEO Executive Responsibilities: - Conducting on-site and off-site analysis of web SEO competition. - Using Google Analytics to conduct performance reports regularly. - Creating high-quality SEO content. - Assisting with blog content. - Leading keyword research and optimization of content. - Keeping up-to-date with developments in SEM. SEO Executive...

  • Digital Marketing Executive

    6 days ago

    Vijayawada, India SV Soft Solution Pvt. Ltd. Full time

    **Role Definition**:Marketing Executive is one who is responsible for handling Lead Generation and social media accounts of the company, maintaining regular engagements on social media platforms, running online advertisements for lead generation, SEO/SEM, and ensuring high-quality leads are forwarded to the sales department & take constant feedback with...

  • Sr. Accountant

    2 weeks ago

    Vijayawada, India Pkace Solutions Full time

    Position: Senior Analyst or Associate (Bilingual - French & English | Canadian GAAP and Taxation) Location: Remote Firm: Pkace Solutions Private Limited About our client They are a modern accounting firm redefining how CPAs work. Founded in 2018, they serve over 500 SMEs across Canada and are backed by international investors. Their collaborative web...

  • IT Sales Marketing Executive

    6 days ago

    Vijayawada, Andhra Pradesh, India OAKYA IT SERVICES PRIVATE LIMITED Full time

    2+ years of experience in marketing analytics, sales operations, or a similar role. Basic Knowledge of App & Web Development: Familiarity with development processes, technologies (like front-end and back-end concepts), and common tools. Understanding of Digital Marketing: Knowledge of SEO, social media marketing, PPC, and analytics to explain and promote...