▷ High Salary: Associate Marketing Manager

1 week ago


Bengaluru, India Paytm Insider Full time
At Paytm Insider we're looking for a Associate marketing manager to join our team.

Roles & Responsibilities

- End to end management of marketing of key events, long-tail events, categories, occasions, venues and tours- Own and manage all practices around PPC campaigns, email/push/whatsapp promotions and other digital channels- Nurture, grow and maintain client relationships. Provide unique insights and value from marketing initiatives taken for their projects- Conceptualise, plan, execute, measure, optimise and report on various marketing initiatives tailored to the requirements of various one-off and recurring projects- Track and maintain marketing budgets and revenue targets. Provide insights and implement ideas to improve ROI across all marketing initiatives- Identify, measure, track, optimise and improve all key health marketing indicators- Derive actionable insights from standard marketing KPIs- Identify the right target audiences based on the campaign brief & past data- Contribute to expansion of digital campaign portfolio of the company- Conduct market research to identify opportunities for growth. Keep upto date with the latest trends and developments in the live entertainment industry- Drive organic growth by identifying and executing the right opportunities for short, medium and long term SEO- Train team members on various modules of brand and performance marketing to enhance their skill sets and grow the knowledge base of the team

Skills:

- Should have thorough knowledge of Meta & Google ads, including their algorithms- Should have thorough knowledge of Google Analytics and other common analytical tools- Should have at least 7 years of experience of with at least 3 in having executed and managed PPC campaigns, preferably for multiple brands- Must have thorough knowledge of standard digital marketing KPIs and their implications for various industries- Should have a fairly good understanding of other aspects of digital marketing such as email marketing, influencer marketing etc.- Should be extremely comfortable with data analysis- Should be extremely proficient with MS excel, Google sheets- Should have thorough understanding of SEO- Should have good understanding of content marketing and its use in various avenues of marketing

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