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Area Sales Manager

1 month ago

lucknow, India Nulife Full time

Job Description:

· Responsible for the Annual and Quarterly Revenue for his/her territory

· Responsible for achieving market share objectives

· Identify, develop and secure new strategic sales opportunities

· Gather market intelligence information relating to competition, pricing, product offerings and market share

· To analyze the performance of each HQ based on the reports in the Field Force Reporting Software and initiate corrective action wherever required

· To monitor and manage hospital and detailer network and ensure effective services to all clients.

· To identify and evaluate different channel opportunities for different markets

· To monitor and control "Push & Pull" effect on the Sales and be responsible for complete demand planning and forecasting for each distribution channel on a monthly basis

· To lead the company negotiations with Corporate hospitals as well as hospitals with centralized purchase

· To manage launch of new products and ensure performance and profitability of all products in the product range.

· Manage credit and payment matters

· Monitor & track the sales process effectively for efficient sales closing and documentation within the time frame set

· Develop and maintain relationships with existing customers via meetings/ personal visits, telephone

· Keep regular interaction with key clients for better extraction and expansion

· To focus on improving reach and coverage, of direct and channel sales teams, by analysing existing coverage and identifying gaps

· Plan and execute an Annual training Calendar for direct and channel sales team.

· Analyze Stock Movement based on the secondary sales and have a complete control on channel inventory.

· Do sales analysis and accurately forecast Sales and Stock requirement and coordinate with Logistics for the same

· Regularly have financial review with team to ensure that the targets are achieved

· Have a Clear focus on Traditional Channels to build Distribution, Visibility and volumes

· Establish Tour Plan for Self and Direct reportees.

· Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly, Yearly. Regularly up-date your immediate supervisor and the marketing team on sales trends, market developments and competition

· Work closely with the marketing team to ensure that the sales objectives are met. Also ensure that the various marketing activities are executed as per expectations.

· Do quarterly appraisal of your team

· To develop and achieve Monthly, Quarterly and Annual Sales Target for entire Product Range, through monitoring and implementation of different Marketing strategies and promotional program.

· Ensure timely submission of MIS Reports as per Company norms.

· To take part in tradeshows, regional conferences and train managers to conduct CME’s successfully in hospitals and nursing home

· Perform other responsibilities as assigned by superior or Management from time to time


Requirements:

· Candidate must possess Degree in Business Studies/Administration/Management, Marketing, Commerce or equivalent from reputable universities

· Should have managed annual revenues of more than Rs 2Cr

· Should have experience of negotiating with Purchase Managers

· Minimum 5 years of related working experience, preferably from the medical disposables, medical consumables or medical diagnostics industry.

· Should have experience of managing and leading a sales team, preferably more than 2 team members, Computer literate, good knowledge of MS Office operation, Excel and Outlook

· A committed team player who is resourceful, dynamic and possesses good market intelligence

· Possess good interpersonal and communication skills with the team and customers

· Good command of English and local language (spoken and written)

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