Salesforce Marketing Cloud Senior Developer

2 months ago

india HCL Technologies Full time

Pre-Requisites:

  • Required minimum of 5+ years of experience in SFMC Application with Interaction Studio.
  • Expertise in testing Modules in SFMC with any Cloud expertise especially Marketing cloud.
  • Hands on experience in SFMC Functional and integrations.
  • Analyze SFMC Release updates to understand impacts of feature changes, in relation to clients existing configuration.
  • To Develop and cascade the build strategy and approach across all channels of communication (e.g., Email, SMS, Social etc.) and maintain an effective Agile process.
  • Analyze Functional Specification and Create technical specification/document based on the user requirements.
  • Proficiency in programming using SQL, AMP Scripting, javascript, HTML & CSS.
  • Skilled in Journey Builder, Audience builder, Creating Email Templates and Personalization.
  • Experience in designing, building, and executing complex automated campaigns in Salesforce Marketing Cloud.
  • Must have SFMC Email specialist, SFMC Developer Certified.


Roles and Responsibilities:

  • Experience with email and/or marketing automation software and integration with databases.
  • Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.
  • Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails.
  • Native and Custom Integration experience of peripheral systems with marketing cloud. E.g. : CRM.
  • Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language ( preferred).
  • Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript.
  • Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS).
  • Master with SQL and robust understanding of Marketing Cloud’s contact data model.
  • Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration.
  • Ability to elicit requirements and translate to technical solutions that can scale across multiple business units.
  • Experience with web service integration (REST/SOAP).
  • Experienced on platform migration projects from other platforms to SFMC.
  • Experienced on new instance set-up , new BU set up and best practices.
  • Experienced with integrations with CRM, and other external tools like consent management etc.
  • Strong Oral and Written Communication Skills Must have skills: SFMC, AMPScript , Interaction Studio, Social Studio, Team management, Client Interaction.


Professional Attributes:

  • Good Verbal and written Communication skills to connect with customers at varying levels of the organization.
  • Ability to operate Independently and make decisions.

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