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Senior Creative Director
2 months ago
Key ResponsibilitiesCreative Leadership : Lead and inspire the copywriting team to develop original, creative concepts that effectively communicate the brand's message.Content Strategy : Define and implement the tone, voice, and narrative style for campaigns, ensuring consistency across all channels.Project Management : Oversee the copywriting process from concept through to final execution, ensuring all content meets the highest standards and deadlines.Collaboration : Work closely with the Senior Art Director and other creative leads to develop integrated campaigns that balance visual and verbal elements.Client Interaction : Present copy concepts to clients, gather feedback, and refine content to meet client objectives while maintaining the creative integrity of the work.Trend Analysis : Stay informed of industry trends, cultural shifts, and best practices in copywriting, incorporating relevant insights into creative processes.Mentorship : Mentor and develop junior copywriters, fostering a collaborative and innovative environment.Quality Control : Ensure all written content is free of errors, adheres to brand guidelines, and is strategically aligned with campaign objectives.Brand Consistency : Uphold and enforce the brand’s voice and messaging standards across all written materials.
