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Search Engine Optimization Specialist
1 month ago
Position Overview:
We are seeking an experienced and highly skilled Senior SEO Specialist to join the Earthside Farms marketing team. The ideal candidate will have advanced expertise in search engine optimization and a proven track record of driving organic traffic growth, improving search rankings, and increasing online sales. Familiarity with the snacks or direct-to-consumer industry in the United States is highly preferred.
Key Responsibilities:
- SEO Strategy Development: Design and implement comprehensive SEO strategies to improve organic search rankings and increase website traffic.
- Keyword Research: Conduct in-depth keyword research to identify opportunities and optimize content for high-performing keywords.
- On-Page Optimization: Optimize website content, meta descriptions, headers, and images to align with SEO best practices.
- Technical SEO: Audit and enhance the technical performance of the website, addressing site speed, mobile-friendliness, crawl errors, and indexing issues.
- Content Strategy Collaboration: Work with content creators to develop engaging and SEO-friendly blog posts, landing pages, and product descriptions.
- Backlink Strategy: Develop and execute a link-building strategy to enhance domain authority and referral traffic.
- Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO platforms. Provide detailed reports on KPIs such as organic traffic, keyword rankings, and conversion rates.
- Competitor Analysis: Stay ahead of competitors by analyzing their SEO strategies and identifying areas for improvement.
- Local SEO: Optimize the brand’s local SEO presence for increased visibility in local searches, particularly relevant for retail store distribution.
- Trend Analysis: Stay updated on industry trends and algorithm changes, ensuring strategies remain effective and compliant with search engine guidelines.
- Collaboration: Partner with agencies, graphic designers, and the broader marketing team to ensure cohesive implementation of SEO strategies.
Qualifications:
- 5+ years of advanced experience as an SEO expert in the marketing field.
- Proven success in increasing organic traffic, improving search rankings, and driving online sales.
- Experience with the snacks or direct-to-consumer industry in the United States is a plus.
- Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- Strong understanding of technical SEO, including HTML, schema markup, and website architecture.
- Experience with managing and configuring Shopify.
- Ability to analyze data and present actionable insights to executives and team members.
- Proficiency in conducting and implementing keyword research and on-page optimization.
- Excellent written and verbal communication skills, with a high proficiency in English, as the role requires advanced communication and collaboration abilities.
- Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.
- Passion for health-conscious brands and snacks, with an understanding of the consumer market.
About Earthside Farms:
Earthside Farms is a fast-growing snacks brand committed to delivering high-quality, health-conscious products to our customers. Based in New York City, we are making significant strides in the big-box retail space and expanding our online presence. Our team is dedicated to creating innovative and delicious snack options while fostering a strong and engaged community.
If you are passionate about SEO and want to make an impact in the snacks industry, we would love to hear from you. Join our dynamic team and help us grow Earthside Farms into a household name.
To Apply:
Please send your resume, a cover letter highlighting your relevant SEO experience, and examples of successful SEO projects or case studies to
Earthside Farms is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
