Head of Brand Development

4 weeks ago


india IONIC (TWIF Technologies Private Ltd) Full time
IONIC (TWIF Technologies Private Ltd)

Transforming Spaces with Innovation

IONIC (TWIF Technologies Private Ltd) is a tech-enabled marketplace discovery platform revolutionizing home improvement and commercial spaces in India. We integrate cutting-edge technology, Order Management Systems (OMS), Payment, and Fintech solutions to streamline material supply chain management, creating seamless end-to-end operations.

Head of Brand Management

Location: Bengaluru, Karnataka

Employment Type: Full-time

Experience Level: Mid to Senior (Minimum 5 years plus of relevant work experience)

About Us

IONIC (TWIF Technologies Private Ltd) is a fast-growing tech company in the home and commercial interiors, furniture, and real estate industries. We are recognized by DPIIT, funded under the Start-Up India Seed Fund, and incubated by ACICI IIT (ISM) Dhanbad. As a participant in the LetsVenture Elite startup cohort, we are committed to building impactful, AI-driven solutions in collaboration with trusted brands like IKEA, Merino, and Pidilite. Our B2B private label, Mayuri International, focuses on providing premium seating solutions for home and commercial spaces.

The Role

We are seeking a motivated and experienced Head of Brand Management to lead our in-house B2B brand. The ideal candidate will be responsible for enhancing the brand’s market presence, driving growth strategies, and building long-term client relationships.


Key Responsibilities
  • Develop and execute strategic brand initiatives aligned with business goals.
  • Oversee marketing campaigns to establish a consistent and impactful brand identity.
  • Analyze market trends, customer insights, and competitor strategies to identify growth opportunities.
  • Collaborate with cross-functional teams to ensure cohesive brand communication across all channels.
  • Foster relationships with key stakeholders, including clients and internal teams.
  • Lead content and communication strategies to engage target audiences effectively.
  • Build and manage a strong sales funnel for Mayuri International products.
Who We’re Looking For
  • Proven experience in brand management, marketing, or related fields (minimum 5 years).
  • Strong leadership and team management skills.
  • Exceptional communication, negotiation, and relationship-building abilities.
  • Strategic thinker with a creative mindset and a passion for brand development.
  • Background in B2B, hospitality, Airlines, real estate, consulting, or architecture/interiors is preferred.
  • Ability to thrive in a dynamic, fast-paced startup environment.
Why Join Us?
  • Be part of an innovative and impactful company shaping the future of home and commercial spaces.
  • Attractive compensation: ₹40,000/month (net) + performance-based bonus.
  • Work-life balance: 5-day work week.
  • Health benefits: Comprehensive medical insurance for you and your family.
  • Professional growth: Mentorship from industry experts and access to exciting career advancement opportunities.
  • Inclusive work culture: We value innovation, collaboration and customer first approach.
How to Apply

We'd love to hear from you if you’re passionate about building brands and driving business growth

  • Email your updated resume and a brief cover letter highlighting your relevant experience to with the subject line: "Application – Head of Brand Management, Seating Solutions.




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