Performance Marketing Associate
2 weeks ago
Roles, Responsibilities & Expectations:
Set up, monitor, and optimize paid digital marketing campaigns across various platforms (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.).
Track and analyze the performance of campaigns, ensuring they meet KPIs like CPC, CPA, CTR, and ROAS.
Manage budget allocation and adjust bids to maximize return on investment.
Analyze and optimize landing pages to improve user experience and increase conversion rates.
Implement tools like A/B testing, heatmaps, and user surveys to gather data for optimization.
Analyze campaign performance data to identify trends, insights, and areas for improvement. This includes using tools like Google Analytics to track key performance indicators (KPIs).
Collaborate with the team to develop engaging ad copy, banners, and other creative assets for the assigned requirements.
Ensure that all creatives align with brand guidelines and are optimized for conversion.
Conduct regular competitive analysis to stay updated on industry trends and identify new opportunities.
Adjust tactics based on competitive landscape and market shifts.
Stay updated with the latest trends in digital marketing, including new tools, platforms, and best practices.
Attend webinars, workshops, or training sessions to enhance skills and knowledge.
Qualifications & Skills:
Bachelor's degree in Marketing, Business, or a related field
1-3 years of proven experience in performance marketing, preferably in an e-commerce or digital marketing environment.
In-depth knowledge of digital marketing channels, including paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing,
Hands-on experience with marketing analytics platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and/or other attribution and analytics tools.
Strong analytical skills and ability to interpret data to drive actionable insights and optimization strategies.
Proficiency in A/B testing, experimentation, and conversion rate optimization (CRO) techniques.
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
Detail-oriented with a results-driven mindset and passion for continuous learning and improvement.
Who is an ideal match for being a Terraformer at Nbyula?
All the attributes that we are looking for in an ideal teammate.
Openness - We welcome people from different backgrounds and schools of thought, Terraformers are open to different perspectives in approaching a solution and not just limit their thoughts or ideas to only a specific domain
Conscientiousness - We believe in working together for the larger goal and with complete dedication and not just for personal benefits, however, we do not expect terraformers to work to the point of burnout
Humility- Being humble, grateful and respectful are the core traits of terraformers, we do not expect people to agree with every view of the management, feel free to have a different perspective but we always expect it to be put forward with respect
Risk Takers- Terraformers are not afraid of the unknown and are open to new things, not that we encourage extreme risks without weighing the consequences but we are ones who take calculated risks
Autodidacts- Terraformers teach themselves to learn, we do our own research to get solutions, and we do not expect you to have a blank slate and figure everything out yourself, we are here to guide you but not handhold and micromanage you
Self-Actualization- Terraformers are on the path of self-actualization, we are not bothered by the noise and distractions around us, we only work towards achieving our full potential. We do not expect you to over-burden yourself and not have fun but we expect you to work to the best of your capabilities
About Us:
Nbyula is a German technology brand headquartered in Berlin with a Research & Development Center in Bengaluru, Karnataka, operational since 2014. Nbyula believes in creating an open world, where opportunities and talent are not hindered by borders or bureaucracies. Nbyula is materializing this by leveraging the bleeding edge of technologies like cloud, distributed computing, crowdsourcing, automation, gamification, and many more. The north star is to create a horizontal marketplace encompassing people, content, products & services for international work and studies, to enable, train and empower "Skillizens without Borders''.
To know more about us, please visit Perks:
Opportunity to help build one of the most immersive community-driven global technology platforms for international work and studies like it’s never been attempted before. Your work will be on the live wire in front of millions of users
Gaming chairs to keep you comfortably on a high
Live music on the floor while you work
Access to thousands of books
Snacks on the house. Fill up on your favourite munchies and select your poison of choice from sencha green to double-shot espresso.
Extensive health coverage for team members
Long weekend breaks for team members to plan trips or leisure activities
Thursdays and Tuesdays coinciding with holidays are clubbed with Fridays and Mondays so that you can go on that long break from work
We understand the pain of growing old - enjoy a fully paid leave on your birthday
An annual long break so that you rest and rejuvenate
Company-aided accommodation for the ones who like to be on a loose
No bureaucracy, respect for logical and analytical minds with thoughts and ideas
Opportunity to own a piece of the company in the form of stock options
We believe in comfort, ditch your formals and feel free to come to the office in denims and casual wear, your work matters, not what you wear
Find your future at Nbyula
For any queries around this position or how to apply, feel free to write to
*Terraformer-The term 'Terraformers' refers to and is a sci-fi reference for planetary engineers- crafting entire terrains, hydrospheres, lithospheres, and atmospheres, to make the planet habitable for life forms. In Nbyula terms, this is analogous to discovering, shaping, and settling new worlds for Skillizens without Borders.
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