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Marketing Manager
2 months ago
Company: Raasta Studios Pvt Ltd
Location: Gachibowli, Hyderabad
Position Type: Full-time
About Us:
Raasta Studios is creative solutions company solving communication challenges for businesses and brands. As we continue to expand rapidly, we're on the lookout for a talented Marketing Manager to join our dynamic team.
If you're passionate about creativity and marketing and want to be part of an exciting journey, we’d love to hear from you
Performance Funnel (Lead Generation):
Strategy Development: Design and implement comprehensive lead generation strategies across multiple channels (digital, social, content, events, etc.)
Campaign Execution: Oversee the planning, execution, and optimization of marketing campaigns to attract and convert leads
Data Analysis & Reporting: Track and analyze key performance metrics (e.g., website traffic, lead conversion rates, customer acquisition cost) to measure campaign effectiveness and ROI
Lead Nurturing: Develop and implement lead nurturing programs to guide potential customers through the sales funnel
Sales Collaboration: Work closely with the sales team to align marketing efforts with sales goals, share qualified leads, and provide sales enablement materials
Brand Building Funnel:
Brand Strategy: Define and articulate the brand's unique value proposition, target audience, and brand voice
Content Creation & Distribution: Oversee the creation and distribution of high-quality content (blog posts, articles, social media, videos, etc.) that reinforces the brand's message and resonates with the target audience
Public Relations & Media Outreach: Manage media relations and secure positive media coverage to enhance brand visibility and reputation
Community Building: Foster a community of brand advocates and loyal customers through engagement on social media, events, and other channels
Brand Measurement: Track and analyze brand metrics (e.g., brand awareness, brand perception, brand sentiment) to assess brand performance and identify areas for improvement
Leadership & Team Management:
Team Building: Recruit, hire, and develop a high-performing marketing team aligned with the company's goals and values.
Mentorship & Coaching: Provide guidance, support, and mentorship to team members to foster their professional growth and development.
Performance Management: Set clear expectations, provide regular feedback, and conduct performance reviews to ensure individual and team accountability.
Hygienic & Hyper Marketing Strategies:
Hygiene Marketing: Ensure consistent and effective execution of foundational marketing activities (e.g., website maintenance, SEO, email marketing, social media marketing, Trade Expo & Events) to maintain brand visibility and attract leads.
Hyper Marketing: Develop and execute innovative, data-driven marketing campaigns to drive rapid growth, achieve specific goals, and outpace competitors.
Reporting & Communication:
Regular Updates: Provide weekly and monthly reports on lead generation progress, brand-building initiatives, and overall marketing performance.
Transparent Communication: Communicate effectively with stakeholders across the organization to ensure alignment and understanding of marketing goals and strategies.