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Social Media Marketing Manager
2 months ago
Job Summary:IgniteAndRise is seeking a dynamic and creative Social Media Marketing Manager to lead our social media strategy, enhance our online presence, and drive engagement across multiple platforms. The ideal candidate will have a strong understanding of social media trends, content creation, and analytics, with a passion for building brand awareness and driving business growth through social media channels. This role also includes responsibilities for graphic design and managing the company’s social media pages.
Key Responsibilities:Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with the company’s marketing goals and objectives.✍️ Content Creation: Create, curate, and manage engaging content (text, images, videos, etc.) for all social media platforms, ensuring brand consistency and message alignment.Graphic Design: Design visually appealing graphics, including social media posts, banners, posters, and reels, that align with the brand's identity and resonate with the target audience.Reels and Video Content: Produce and edit engaging video content, including reels and short-form videos, optimized for social media platforms.Page Management: Manage and maintain the company’s social media pages, ensuring regular updates, consistent branding, and active engagement with followers.Campaign Management: Plan and execute social media campaigns, including paid advertising, to drive brand awareness, website traffic, and lead generation.Community Management: Monitor, respond to, and engage with followers on social media platforms to build a strong online community and foster brand loyalty.Analytics and Reporting: Track, analyze, and report on social media performance metrics, using insights to optimize strategies and improve engagement.Trend Analysis: Stay updated on the latest social media trends, tools, and best practices, and apply this knowledge to enhance the company’s social media presence.Collaboration: Work closely with the marketing team, content creators, and designers to ensure cohesive messaging and branding across all channels.Influencer Marketing: Identify and collaborate with influencers and brand advocates to amplify the company’s reach and impact on social media.Social Listening: Monitor online conversations and brand mentions, addressing any issues or opportunities to enhance the company’s reputation.
Qualifications:Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.Proven experience (3+ years) as a Social Media Manager, Graphic Designer, or similar role.Strong understanding of social media platforms (Facebook, Instagram, Twitter, , etc.) and their respective audiences.Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva) and video editing tools.✏️ Excellent written and verbal communication skills, with a creative flair for content creation.Strong organizational and multitasking skills, with the ability to manage multiple projects simultaneously.Ability to work collaboratively in a team environment and adapt to a fast-paced work culture.Experience in paid social media advertising and influencer marketing is a plus.
Compensation Details:Review Required: Please review the job description thoroughly before proceeding.Variable Pay:
For the first five months from the date of joining, compensation will be performance-based.Performance-Based Payment:
You will receive ₹10,000 for each successful social media campaign you complete. Payments will be made within 60 to 90 days after the campaign's completion.Transition to Fixed CTC:
After the initial five months, your compensation will shift to a fixed CTC, with a performance-based increase of 20-40%.Professional Growth: Opportunities for professional growth and development.Flexibility: Flexible work environment and supportive team culture.Health Benefits: Health and wellness benefits.