![BigMuscles Nutrition](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Manager
2 weeks ago
Job Location: Faridabad (on site)
BigMuscles Nutrition is India's leading food supplement brand, headquartered in Faridabad. Our vision is to facilitate smooth workouts that ensure effective results. We manufacture innovative, affordable, and top-notch quality protein, gainers, amino, and wellness products that undergo multiple security checks and tick off all necessary guidelines.
With our experts' extensive research and knowledge of the dynamic industry, we are focused on making our customers fitter and better. We prioritise fitness and are committed to providing the best products and services to our customers.
Role Description:
This is a full-time on-site role for a Digital Marketing Specialist at BigMuscles Nutrition in Faridabad. The Digital Marketing Specialist will be responsible for developing and implementing digital marketing strategies, managing social media platforms, web analytics, and online marketing. The Digital Marketing Specialist will also be responsible for communication with internal teams, customers and external vendors.
- ● Manage and deliver on the key acquisition metrics on Google Ads
- ● Expand scale and drive efficiency across the marketing funnel through campaign optimizations
- ● Drive growth and app engagement through UAC
- ● Drive the remarketing strategy through Display, YouTube, and Discovery campaigns
- ● Expand Brand Reach with YT VAC and Awareness campaigns
- ● Implement and standardise detailed reporting on campaign performance
- ● Collaborate with Brand and Category teams to plan the marketing spends and creative pipelines and experiment with multiple narratives .
- Customer Retention should be a priority.
SKILLS:
- ● 2 - 4 years of experience managing Performance Marketing campaigns
- ● Knowledge of the nuances of UAC, Search, Discovery, Shopping, PerformanceMax, and Display campaigns
- ● Detail-oriented, with the ability to generate and deep-dive into analytical, actionable insights
- ● A balance of analytical and creative thinking
- ● (preferred) Past experience with D2C brands in a performance marketing role
- ● (preferred) Experience with MixPanel, or similar platforms
- Social Media Marketing and Digital Marketing skills
- Run performance ads & branding campaigns
- Web Analytics and Online Marketing campaign design & running.
- Excellent written and verbal communication skills
- Ability to work well independently and in a team environment
- Bachelor's degree in Marketing, Business, or a related field
- Strong problem-solving, analytical, and project management skills.
- Experience in the fitness or nutrition industry is a plus.
- Full knowledge of Google Analytics, Facebook ads, google ads.
- ability to deal with the agency end.
- Wellness and Fitness Services, Nutraceutical.
Full-time on site in Faridabad
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