Digital Marketing Executive
4 weeks ago
We are seeking a highly skilled and motivated Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and a good understanding of various digital channels, including but not limited to social media, email marketing, search engine optimization (SEO), and content marketing. As a Digital Marketeer, you will be responsible for developing, implementing, and managing our digital marketing campaigns to drive brand awareness, generate leads, and ultimately increase sales and revenue.
Responsibilities
Develop and execute digital marketing strategies to achieve company objectives, including increasing website traffic, enhancing brand visibility, and driving customer engagement.Manage all aspects of digital advertising campaigns, including but not limited to Google Ads, Facebook Ads, and other paid media platforms, from campaign setup to optimization and reporting.Create and curate engaging content for various digital channels, including social media posts, blog articles, email newsletters, and website content, to attract and retain target audiences.Conduct keyword research, optimize website content, and implement SEO best practices to improve organic search rankings and drive qualified traffic to our website.Monitor and analyze key performance indicators (KPIs) to track the effectiveness of digital marketing efforts, generate insights, and make data-driven decisions to optimize campaign performance.Stay updated on the latest trends and developments in digital marketing, emerging technologies, and industry best practices, and incorporate them into our marketing strategies.Collaborate with cross-functional teams, including sales, product, and design, to align digital marketing initiatives with overall business goals and objectives.Identify and evaluate new digital marketing strategies and tools
Qualifications
Bachelor's degree in Marketing, Communications, or related field.Proven experience in digital marketing, with a track record of successfully managing digital campaigns across various channels.In-depth knowledge of digital marketing tactics, strategies, and tools, including but not limited to Google Analytics, social media management platforms, email marketing software, and content management systems (CMS)Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platformsStrong analytical skills and the ability to interpret data, generate insights, and make data-driven decisions.Detail-oriented with excellent organizational and time management skills, able to prioritize tasks and meet deadlines in a fast-paced environment.
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