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Content Strategy Manager
7 days ago
Company At Glance
We are a premier knowledge process outsourcing unit based in Ahmedabad, fully owned by Analytix Solutions LLC, headquartered in the USA. Businesses of all sizes are faced with a rapidly changing competitive environment. Companies that possess both the ability to successfully navigate obstacles, and the agility to react to market conditions, are better positioned for long-term success. Analytix Solutions helps your company tackle these types of challenges. We empower business owners to confidently make informed decisions and positively impact profitability. We are a single-source provider of integrated solutions across multiple functional areas and disciplines. Through a combination of cross-disciplinary expertise, technological aptitude, and deep domain experience, we support our clients with efficient systems and processes, reliable data, and industry insights. We are your partner in strategically scaling your business for growth. For more details about our organization, please click on
Position Summary
Analytix is looking for a Senior Content Strategist to develop content that helps to guide prospects through the customer journey and educate them on our services. The right candidate will have experience producing clear and compelling messaging and copy for customers at each stage of the marketing funnel, is able to collaborate with internal and external stakeholders to understand customer and business objectives, and has strong conceptual, presentation, and storytelling skills, coupled with a creative mind and an impeccable attention to detail.
This role requires a strong command of grammar and style, as well as a desire to create processes that help non-writers easily access and implement accurate messaging. The right candidate must be passionate about writing and editing short- and longer-form copy, proofreading final assets, maintaining style guides and evergreen content—all while supporting a consistent brand voice.
In this role, you will work with members of the creative and marketing teams to create experiences that are engaging and refreshingly useful for our customers. You will need to apply customer data and insights to tailor your messaging to customer needs and pain points.
Responsibilities
- Partner with internal stakeholders to define, refine, and drive content strategy in support of marketing initiatives focused on our B2B services and products.
- Write copy for the entire marketing funnel – creating engaging content across multiple channels, including web copy, ads, white papers, guides, case studies, blog posts, email copy, and social media content.
- Help to manage and mentor internal teams, including content specialists, SEO, paid media, and design/development to ensure content aligns with overall campaign goals and objectives.
- Own our content catalog and build out a rich content/editorial calendar that attracts qualified prospects, while ensuring accuracy, freshness, searchability, and usability.
- Write, proofread, and edit text at various stages of the writing process in response to requests and feedback from various stakeholders.
- Establish consistent style guidelines and content standards and ensure standards are met.
- Identify optimization opportunities across marketing campaign and lead nurturing processes.
- Maintain analytics on content performance across platforms including engagement metrics, conversions and brand metrics to gauge impact and insights.
- Stay informed about emerging trends and best practices in content marketing and B2B to continually refine strategies and approaches.
Competencies & Skills
- Bachelor’s or advanced degree in Marketing, Communications, or related field
- Minimum of 5-10 years relevant work experience with content strategy, inbound marketing, digital channels, with B2B marketing experience
- A deep understanding of how to use content strategy to move prospects into and through the marketing and sales funnel.
- Consistent success creating content for complex end-to-end experiences in alignment with customer needs and business goals.
- Experience with audience targeting, conversion rate optimization, AB testing.
- Experience developing and implementing brand standards.
- Deep knowledge of the B2B content landscape and major trends in the industry
- Data- and feedback-driven; dedicated to continuous improvement.
- Experience working in or with growth-stage technology organizations.
Analytix is proud to be an equal opportunity employer and encourages all qualified individuals to apply.
We value diversity and are committed to creating an inclusive environment for all employees.
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