Digital Marketing Manager

3 weeks ago


Bengaluru, India Zyoin Group Full time

Experience : 4 to 5 years


Key Responsibilities:

  • Plan, execute, and manage all digital marketing for Zyoin Group, including SEO, SEM, email marketing, and social media.
  • Establish and execute a digital marketing strategy to distribute content.
  • Work with and manage a marketing team, and other stakeholders to maintain a digital presence.
  • Maintain consistent brand messaging across all social channels.
  • Identify, analyze, and measure trends and content to assess its performance and optimize user experience.
  • Measuring and reporting the return on investments (ROIs) and key performance indicators (KPIs).
  • Using web analytics tools to monitor site traffic.
  • Brainstorming new campaign ideas and growth strategies.
  • Helping optimize the user experience on the company's website and assisting with the landing page creation.
  • Create and maintain an editorial calendar to deliver targeted content.
  • Create and manage content for Zyoin Group’s social media, emails, and other forms of digital communication.
  • Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
  • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
  • Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
  • Develop and monitor campaign budgets.
  • Stay current on the latest social media trends and implement them in marketing campaigns.

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