Content Writer Intern

3 weeks ago

Bengaluru, India Baypure Lifestyle Private Limited Full time

Internship Opportunity – SEO Content Writer

Duration: 4 Months

About Deconstruct:

At Deconstruct, we're redefining skincare with a scientific, transparent, and results-driven approach. Our formulations are backed by research, and our D2C-first model allows us to deliver effective, ingredient-led products directly to consumers.

Internship Overview:

We're offering a 4-month internship opportunity for a passionate SEO Content Writer Intern who's equally enthusiastic about skincare and storytelling. This role is designed for someone who wants hands-on experience in creating impactful, benefit-led content while learning how to blend creativity with SEO strategies. You'll gain exposure to content creation across multiple formats — from website copy to digital campaigns — and work closely with the Brand, Marketing, Website, and Design teams.

Key Responsibilities:

  • Write compelling product descriptions, ingredient explainers, and benefit-led content for the website, packaging, and new launches
  • Conceptualize and draft short-form scripts for brand videos, social media reels, and influencer collaborations (teasers, brand stories, campaigns, etc.)
  • Create engaging and educational content for Instagram, YouTube, LinkedIn, and Twitter, aligned with Deconstruct's brand voice
  • Develop catchy taglines, hooks, captions, and call-to-actions that resonate with the target audience
  • Assist in drafting and optimizing emailers, ad copies, SMS, and push notifications for customer engagement
  • Work with the SEO/content team to integrate keywords and optimize copy performance
  • Collaborate with creative producers, designers, and editors to bring campaign ideas to life
  • Stay updated on skincare trends, consumer behavior, and new content formats/tools
  • Revise and refine content based on team feedback

Must-Haves:

  • Interest in pursuing a career in copywriting/content writing, preferably with exposure to D2C, skincare, beauty, wellness, or personal care brands/agencies
  • Strong knowledge/interest in skincare products, routines, and ingredients with the ability to simplify scientific concepts
  • Flair for writing both promotional copy and longer-form educational content
  • Excellent command over English, with the ability to write crisp, grammatically sound, and impactful copy
  • Comfort working across formats: web, social media, email, video, and product content
  • Creative yet structured approach, with strong collaboration skills
  • Proficiency in Microsoft Word, Excel, and openness to exploring AI-driven tools like Runway ML, Clipdrop, etc.

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