Digital Marketing Specialist

5 days ago

Delhi, India myNachiketa Full time

About myNachiketa

myNachiketa is India's only D2C brand that develops products to bring the knowledge of Gita & Vedas to children. We design innovative products such as videos, books, games, workshops, etc. and market them through Youtube, Instagram, and Amazon.

Our products consistently earn 4.6+ star ratings on Amazon, get great reviews, and are featured as Amazon Best Sellers. Our organic traffic grows 4x every month, and we have a growing community, including around 75k+ followers on Meta. We have achieved a product-market fit, and our revenue grows by 3x each year. We have been getting high demand globally and will be launching for international business.

myNachiketa is founded by Varun Aggarwal (cofounder of Aspiring Minds with a $100M exit) and part of 
accelerator, an innovative ecosystem builder focusing on AI & Impact startups.

Website:

Digital Marketing Manager

We are looking for a self-motivated and enterprising candidate to join our organization. This role will be one of a kind and focused on devising creative ways backed by technology to improve the overall growth of our e-commerce business through strategic and effective use of different platforms. This person will be responsible for increasing the presence of myNachiketa and its users through performance marketing on platforms like Meta, Amazon, YouTube, Google etc.

This is a very good opportunity for candidates who want to get into performance marketing, growth marketing, or digital marketing. In myNachiketa, you will have an opportunity to learn and contribute in a fast-paced environment with a focus on outcomes.

Responsibilities

  • Lead campaigns, reporting, and analytics across all channels and own the performance of all relevant KPIs (AOV, CAC, contribution margin, channel ROAS targets, etc.)
  • Developing, executing, and managing growth strategies to drive user acquisition, retention, and revenue growth.
  • Conduct market intelligence and competitive landscape mapping to look into potential Direct to Consumer (DTC) growth opportunities
  • Developing a deep understanding of customer behavior and trends.
  • Define, develop, and constantly optimize campaigns to meet the goals and KPIs by developing A/B Testing strategies, landing pages & pricing strategies
  • Partner with the internal team to drive content optimization, video creation, etc.
  • Creating promotional offers/ promotions to drive customer acquisition and improve AOV

What are we looking for

  • Master's or Bachelor's degree with 0-3 years of experience.
  • Clear communication, analytical, and quantitatively inclined
  • Creativity and thinking out of the box
  • High motivation and ability to work independently
  • Deep interest in growing products from scratch in a fast-paced environment
  • Experience in growth hacking and performance marketing is a plus

What's in it for you

  • Work directly with founders and a small team driven by a mission
  • Access to startup sessions on marketing, sales, and product at Change Engine.
  • Access to courses for skill enhancement
  • Stepping stone to enter the startup ecosystem

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