Project & Content Manager

3 weeks ago


Delhi, India Dekra Personnel Full time
Job DescriptionNous recherchons pour notre client, leader de l'électronique Grand Public, un Responsable animation, publication et contenus, en intérim pour une mission de 18 mois.Rattaché au Responsable Experience Client D2C, vous serez chargé de représenter la voix de nos clients D2C et d’optimiser l’expérience client tout au long du cycle d’achat, et ce au sein du département Corporate Marketing Digital. En collaboration avec diverses parties prenantes (CRM, site web, CMI, Programmes et Ventes), vous viserez à augmenter la satisfaction client et à renforcer leur fidélisation.Vos principales missions :Gestion du site internet pour les catégories TV, Audio et Électroménager.

Assurer une parfaite compréhension des produits et des offres auprès des internautes.

Optimiser en continu les parcours sur le site mère.

Développer et gérer les lancements de produits, nouveaux services et campagnes de communication sur le site.

Animer commercialement le site en lien avec l’équipe Category Management.

Suivre les performances avec le département CRO/Analytics et optimiser le parcours sur le site via des analyses et tests utilisateurs.

Appliquer la stratégie de ‘Brand Content’ en étroite collaboration avec le responsable SEO.

Mettre en place des processus internes pour travailler de manière collaborative à la création de nouveaux contenus, en lien avec l’actualité HQ, EO et locale.

Coordonner des projets avec le Siège.

Respecter les processus et guidelines de publication,

Gérer le budget alloué aux projets et campagnes.

Profil Vous justifiez d'une expérience d'au moins quatre ans en gestion de site e-commerce. Vous avez une réelle appétence pour le marketing digital et la performance utilisateur. Nous recherchons une personne ayant un niveau d'anglais courant et à l'aise avec la Suite Adobe et les outils de ticketing. Si la gestion de projets, la résistance à la pression et le management d'une équipe vous animent, ce poste est fait pour vous RequirementsVous justifiez d'une expérience d'au moins quatre ans en gestion de site e-commerce. Vous avez une réelle appétence pour le marketing digital et la performance utilisateur. Nous recherchons une personne ayant un niveau d'anglais courant et à l'aise avec la Suite Adobe et les outils de ticketing. Si la gestion de projets, la résistance à la pression et le management d'une équipe vous animent, ce poste est fait pour vous

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