SEO On-Page Executive

4 weeks ago

Pune, India Knowlathon It Services Full time

Role:

As an SEO Executive, you will be responsible for optimizing the company's website to increase its visibility in search engines, drive traffic, and improve user engagement. You will work closely with the content and marketing teams to develop and execute SEO strategies aligned with our business goals.

Role & responsibilities:

  • Develop and implement SEO strategies that achieve measurable goals for enhancing brand awareness, engagement, and conversion via Google search engines.
  • Research SEO keywords and identify both short- and long-tail keywords and phrases that align with business priorities and demonstrate strong user intent.
  • Conduct competitor analysis to identify content gaps and opportunities for differentiation.
  • Collaborate with content writer to create compelling content for landing pages, blog articles, product description pages, and other website pages, ensuring compliance with keyword strategies and best practices in SEO.
  • Develop optimization strategies for on-page SEO components, including titles, headers, meta descriptions, internal links, and image alt text.
  • Develop in-depth knowledge of our audience and industry to ensure website marketing meets user needs and demonstrates expertise, experience, authoritativeness, and trustworthiness.
  • Monitor and report on SEO key performance indicators and make recommendations for ongoing strategic improvements.
  • Knowledge about AIOs, AEO & GEO SEO trend.
  • Conduct regular technical SEO audits and implement necessary changes.
  • Stay up to date with the latest SEO and digital marketing trends.

Preferred candidate profile:

  • Bachelor's degree in marketing, IT, or a related field.
  • Proven experience as an SEO Executive or similar role.
  • Thorough knowledge of web analytics tools (e.g., Google Analytics, Screaming Frog, Uber suggest).
  • Understanding of ranking factors and search engine algorithms.

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