Functional Architect

2 months ago

pune, India Springer Nature Group Full time

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit and follow @SpringerNature / @SpringerNatureGroup

Job Position:  Functional Architect - Marketing Technology (m/f/d)

Company: Springer Nature

Department: Information Technology

Location: Heidelberg

Functional Architect - Marketing Technology (m/f/d)

We are seeking an experienced and innovative Functional Architect to join our Marketing Technology team. The Functional Architect will play a major role in translating marketing business requirements into effective technological solutions. The ideal candidate will have a deep understanding of marketing processes, data flows, and customer engagement strategies, coupled with a knack for designing solutions that optimize marketing operations and enhance customer experiences.

Key tasks:

1. Requirement Gathering:

Collaborate closely with marketing stakeholders to understand their objectives, challenges, and requirements for technology solutions. Translate marketing strategies into clear and actionable functional specifications that align with our marketing technology stack.

2. Solution Design:

Design functional solutions that enable seamless execution of marketing campaigns, customer segmentation, and data analytics. Develop detailed architecture diagrams, workflow diagrams, and documentation to guide the implementation teams.

3. MarTech Integration:

Identify opportunities for integrating marketing technologies such as CRM, marketing automation, analytics, and personalization tools. Collaborate with technical teams to ensure data flows and integrations are optimized for efficiency and accuracy.

4. Data Management:

Define data structures and flows to support targeted marketing efforts, ensuring data accuracy, privacy, and compliance. Collaborate with data engineering teams to design data pipelines for marketing insights and reporting.

5. Quality Assurance:

Work with QA teams to create test plans and scenarios based on functional requirements. Validate the performance of marketing technology solutions to ensure they meet business expectations.

6. User Experience Enhancement:

Collaborate with UX/UI teams to ensure that marketing technology solutions are intuitive, user-friendly, and aligned with branding guidelines.

7. Adoption and Training:

Develop training materials and provide guidance to marketing teams on how to effectively use new technology solutions. Support change management efforts to ensure smooth adoption of new tools and processes.

8. Industry Insight:

Stay abreast of marketing technology trends, best practices, and emerging tools to propose innovative solutions for business growth.

Qualifications, skills and experience:

Bachelor's or Master's degree in Marketing, Information Technology, or related field. Proven record of experience working in marketing technology roles, with a focus on functional architecture. Strong understanding of marketing processes, customer journeys, and data-driven strategies. Proficiency in creating detailed functional specifications, workflow diagrams, and user stories. Experience with integrating marketing technologies such as CRM, marketing automation, analytics, and personalization tools. Familiarity with agile methodologies and project management practices. Strong analytical and problem-solving skills, with a focus on delivering solutions that drive marketing excellence. Excellent communication and collaboration skills, with the ability to interact effectively with both technical and non-technical stakeholders.

If you are a motivated and creative marketing technologist with a passion for crafting solutions that empower our marketing initiatives, we invite you to apply and become a valuable asset in our Marketing Technology team. Join us in shaping the future of our marketing efforts through strategic functional architecture.

#LI-SS2

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here

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