Urgently hiring: ppc expert

4 weeks ago


Kolkata, India Induji Technologies Private Limited Full time

We’re looking for a hands-on PPC Expert to plan, launch, and scale high-ROI campaigns across Google Ads, Meta Ads, and Bing. You’ll own the entire funnel—from keyword & audience strategy to tracking, optimization, and reporting—focused on lowering CPL and improving ROAS for lead-gen and e-commerce clients (healthcare/dental services in UK experience is a plus). Key Responsibilities Build & manage  Google Ads (Search, PMax, Shopping, Display, You Tube) and  Meta Ads campaigns end-to-end. Conduct keyword research, match types strategy, and  negative keyword hygiene; implement SKAG/segmented structures where relevant. Write and test high-converting  ad copy and assets (RSAs, headlines, sitelinks, callouts, images, videos). Own  budgeting & pacing , bid strategies (t CPA, t ROAS, Max Conv.), and impression share/IS-lost analysis. Set up and validate  conversion tracking : GA4, Google Ads, Enhanced Conversions, call tracking, and CRM/Offline Conversion Imports. Create and maintain  Looker Studio dashboards and weekly/monthly performance reports with clear insights and next steps. Launch and optimize  remarketing and  You Tube funnels; audience segmentation using first-party data. Collaborate with content/SEO/dev teams on  landing pages & CRO (forms, UI/UX, speed, trust signals). Monitor competitors, run A/B tests, and continuously improve  CPL/CPA/ROAS, CVR, CTR, QS . Must-Have Skills 4–5+ years managing sizable PPC budgets with demonstrable ROI. Strong command of  Google Ads ,  Merchant Center ,  Meta Ads , and (nice)  Microsoft Advertising . GA4 + GTM proficiency (events, params, enhanced conversions); UTM discipline. Advanced  Excel/Google Sheets ; Looker Studio reporting. Solid understanding of lead funnels, attribution, and bid automation. Google Ads Certification (current) and immediate availability. Good to Have Healthcare/dental  lead-gen experience un UK Market. Feed management (e.g., Data Feed Watch/Feed rules), basic HTML/CSS for landing tweaks, Word Press. Experience with call-tracking tools (e.g., Call Rail/Exotel), CRM integrations (Hub Spot/Zapier), and O2 C. VWO/Optimizely or other CRO tooling; basic scripts/rules for automation. What We Offer Competitive salary + performance incentives. Fast-paced growth environment with direct impact on client revenue. Learning budget, certifications, and cross-functional exposure (SEO, dev, analytics). Work Location & Timing Office: 5/E (26) Port Blair Line (E), Chiriamore, Barrackpore, Kolkata – Hours: Mon–Fri, 11:00 AM – 5:00 PM (for walk-in interviews) How to Apply (Immediate Joiners Only) Email: with subject “PPC Expert – Immediate Joiner” and include CV + recent case studies (before/after metrics, budgets, CPL/ROAS). Walk-in: Mon–Fri, 11:00 AM – 5:00 PM (bring a printed CV).


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