Area Manager

1 month ago

durgapur, India Royal Enfield Full time
Job Requirements

Position title

Area Manager - Sales

 

Reports to

Regional Business Manager

 

Job grade

Assistant Manager

 

Location

Durgapur

 

Job Purpose

The Area Manager - Sales will plan and implement strategies to achieve budgeted volumes in the motorcycle business which includes motorcycle’s booking target (dealership), market share and Penetration of Make it Yourself (MIY) sales. The incumbent will ensure that budgeted volumes/revenues are achieved in Genuine Motor Accessories’ revenue, Apparel revenue. He/ she will strive to improve operational efficiency of the business by identifying areas of process improvements.

 

Key Responsibilities

  • Achieve motorcycle sales targets & revenue as per Strategic Business Plan
  • Plan and achieve the organizational goals in terms of volumes, market share, profitability and overall growth of the organization by expansion of touchpoints
  • Manage dealerships in the specified territory and Review the Sales process at dealerships
  • Monitor Customer Satisfaction Scores on Sales by tracking In-Moment Scores, Google Ratings, Complaint per 100 retails, etc. 
  • Ensure adherence to the monthly plan of Network Expansion (both main dealerships/ Studio outlets)
  • Visit dealerships/ Market as per Fixed Journey Cycle and review business parameters
  • Monitor Dealer Financials and ensure availability of Working Capital and dealer profitability
  • Infra audit compliance by dealers in the region
  • Ensure top three position in dealer satisfaction surveys across two wheeler industry
  • Ensure retail finance penetration as per targets
  • Ensure the dealership has quality trained sales manpower as required.
  • Ensure that the dealership infrastructure is as per latest Corporate Identity Process norms and are compliant to all RE norms / Policies
  • Attending to customer complaints, ensuring that a high level of customer satisfaction is obtained
  • Ensure appropriate MIS reporting
  • Rides & Customer meets to be organized as per target
  • Plan and implement sales promotional activities in coordination with Marketing team
  • Showcase consistent Customer satisfaction index & Sales Satisfaction index
  • Maintaining relationship with business partners – Dealers (dealer profit enhancement), Banks & Financial institutions
  • Ensure adherence to policies, statutory norms and compliances



Work Experience

Education

Bachelors in Engineering / Technology (Mechanical)

MBA

 

Experience

4+ years relevant experience in a similar role in sales or business development capacity


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