Online Marketing Manager

3 days ago

Karnal, India Pets Empire Full time

Company Description Founded in 2015, Pets Empire is a trusted Indian brand committed to enhancing the lives of pets at every stage of their journey. Built by passionate pet parents, we prioritize transparency, quality, and customer satisfaction, ensuring that pet owners can confidently care for their beloved companions. Over the years, Pets Empire has grown into a reliable partner for high-quality pet products, backed by a deep understanding of the bond between pets and their families. We continue to innovate and deliver products that pet parents can truly rely on. Role: Ecommerce Marketing Manager Location: Gurugram Type: Full-time, On-site The Ecommerce Marketing Manager will lead Pets Empire’s digital, ecommerce, and performance marketing strategy. This includes managing marketplace operations, running ad campaigns across ecommerce and Q-commerce platforms, and planning performance-driven campaigns on Google and Meta for the company’s website. The ideal candidate will use analytics, creativity, and strong execution skills to drive sales, optimize spending, and grow online visibility. Key Responsibilities Ecommerce & Q-Commerce - Manage, optimize, and grow presence on major ecommerce platforms (Amazon, Flipkart, etc.) and Q-commerce portals (Zepto, Blinkit, Instamart, etc.). - Strategize, plan, and run paid ad campaigns on ecommerce and Q-commerce portals to improve visibility, conversions, and ROAS. - Improve product visibility, content quality, and category ranking on platforms. Performance Marketing (Website) - Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Performance Max). - Create, manage, and scale Meta Ads campaigns (Facebook & Instagram) for traffic, conversions, and retargeting. - Work with the website team on landing page optimization, pixel/tracking setup, and funnel improvements. - Monitor, analyze, and report campaign performance with clear insights and improvements. Other Responsibilities :- - Analyze consumer behavior, sales trends, and market insights to identify growth opportunities. - Collaborate with internal teams (design, product, ops, content) for smooth execution of campaigns, listings, and promotions. - Ensure consistent execution and timely rollout of marketing activities and campaigns. - Stay updated with digital marketing trends, tools, and competitor activities across platforms. Qualifications - Strong expertise in Ecommerce platforms, Q-commerce portals, and online sales strategies. - Proven experience in running performance marketing campaigns on Google Ads and Meta Ads. - Hands-on experience with marketplace advertising (AMS, Sponsored Ads, internal portal ads). - Strong analytical and data interpretation skills. - Excellent project management and multitasking abilities. - Familiarity with marketing tools, analytics dashboards, and tracking systems. - Bachelor’s degree in Marketing, Business Administration, or a related field (preferred). - Experience in the pet industry or FMCG sector is a plus. - Strong communication and leadership skills.

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