Manager - Marketing - General Merchandising

2 days ago

navi mumbai, India Reliance Retail Full time

Job title : Manager Marketing Communication General Merchandising

Location: Navi Mumbai Ghansoli

About Reliance Retail

Since its inception in 2006, Reliance Retail has grown to become Indias largest retailer delivering superior value to its customers, suppliers and shareholders. Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.

Reliance Retail operates chain of convenience stores, supermarkets, specialty and online stores providing choice, convenience and superior value.

Our Brands



FreshPik, Fresh Signature, SMART Bazaar,JioMart.


About The Role


As a part of Marketing team you will play a pivotal role in influencing strategic decisions for the company. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retails longer-term vision/ goals.


Specifically, You Will Be Responsible To


Identify relevant events for category consumption

Sharpen the category communication in existing stores and new stores

Execution of marketing properties like house ware, toys, toiletries, plastic ware, etc - Timely planning and execution

Shoot Planning - collecting the merchandise and constant follow up with all parties- Category, Zonal marketing , agency and photographer/production

Media Planning- ensure desired share of voice is maintained for the brand

Keeping a track of competition activities

Making all efforts to make the most of the budget

Study campaign performance and make learning board

Effective interaction with category team, zonal team, digital team and agency



What Youll Do


Creating and executing a strong marketing communication strategy & execution plan for Fashion & Lifestyle category.

Co-ordinating with cross functional teams - Category for offers, Marketing Operations for planning and Designers for creatives.

Managing the end to end development of tactical creatives like leaflets and SMS (jpegs with offers sent as bitly link)

Assisting the Marketing Operations (SMH & RMM) and Visual Merchandising teams for the tactical campaign creatives BTL.

Print ad creatives - end to end management - getting offers, sharing with design team for creative development, proof-reading the creatives, getting approvals for category and operations team before releasing to print ATL.

Coordination with the media agency for radio campaigns and OOH - ATL

Agency management - giving creative briefs and getting the desired output

Assisting in the shoots - static as well as AV.

Aligning all the stake holders and facilitating the smooth execution.

Ensuring that every piece of Marketing Communications across the platforms (ATL/ BTL/ Store/ Digital) is as per the defined brand guidelines

Data analysis - impact of marketing promotions and campaigns as well as tracking the performance of stores (NOB's/ Net Sales/ ABV/ Basket size/ Category penetration etc.).

What Youll Need

MBA degree in marketing top B-School.

6/7 Yrs of experience in Marketing Communication.

Experience in General Merchandising Category is MUST

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

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