Ad Creative Designer

3 weeks ago

Delhi, India Brandslane Full time
Brandsalne is an ecommerce marketing company expertising in paid ads and consulting. Over the last 4.5 years we have worked with some notable brands in India & outside D2C space including - The Nestery, Oceedee, Gehna, Bummer, MDNT45, BookishSanta, BombaySweetShop, Prolixr and others. In this time we have creative over 350Cr for 100+ brands combined.
With the growing request of having advertising creative for our partner brands, we are hiring for Creative Graphic Designers & video editor to join our team under and proactively assist with creatives to be run by media buyers in ads that are aimed at direct selling of products of these partner brands - in turn generating direct revenue.
Requirements:
Must have good experience of developing performance ad creatives in previous work
Must have understanding of psychology to producing thumb stopping static & video ads.
Study design briefs and absorb creative sense of the brand / business
Conceptualise visuals based on requirements
Prepare rough drafts and present ideas
Develop illustrations, brandmarks and other designs elements for the ad creatives
Add motion graphics & animated elements to the footages & videos
Produce final design based on feedbacks
Edit videos with suitable transitions, effects and color grading
Have an good understanding of the direct response ad creative design psychology
Must have at least 2 year experience in producing creatives for social media ads for brands.
Must understand the creative process and flows that make images/creatives thumb-stopping and click worthy.
Tools Required –
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects
Adobe Illustrator
Cultural Fit –
Graphic Designers / Video editors, we’re looking for someone who’s
Can take initiatives and can meet the deadlines
Being communicative about brainstorming, feedbacks, timelines, availability etc
has interest in psychology of sales (how people make decisions while purchasing online)
Day-to-Day –
Working closely with Creative Manager and Media Buyers.
Undergo our training for ‘ROI focused ad creatives’ and fulfill the ad creative requirements.
Taking tasks from work management tools and working on them + conveying any requirements that aren't there or would come up.
Editing images or videos with specific requirements shared by brand and media buying team at Brandslane, re-editing as per improvements and with brand style in mind.
Understanding the ads numbers specific to creative to decide what works / what doesn’t and use such information in making further improvements to same ad creatives or new creatives.
Creating reports for the creative performances
Ideating the new angles and moodboards of ad creatives for any launch/occasion.
Recommend future photo shoots (with samples) to the brand in order to get the raw videos/images for the design work.

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