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Public Relations Executive

2 months ago

tamil nadu, India Burson Full time
Burson Genesis is looking for a Public Relations Executive for our Chennai location . The individual should also be able to read, write and speak the local language Tamil and has experience in the entertainment sector.
As a PR Executive you are expected to actively be involved in the day-to-day execution of client activities under the supervision and guidance of senior team members. You will contribute to Genesis’s performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying, and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
CORE JOB RESPONSIBILITIES
Client Service:
Stay updated on all your clients, their industries, and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
Have good verbal & written communication skills in both English & Tamil to support the senior team to develop quality materials such as press releases, messages, status reports, campaign summary reports, general account activity reports etc.Understand the media landscape and be able to help develop and customize media lists for your clients.
Build media relationships and be able to leverage relevant knowledge to benefit your clients.
Assist in press materials development and support the preparation of press events.
Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
Experience: 2+ years of experience in Public Relations
Education: University degree in Communications or related discipline
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