Growth Marketer

Role: Growth Marketer – App Experience: 5 to 8 years Employment Type: Full-Time Employee Based Contract Location: Remote Shift Timings: 6:00 AM to 3:00 PM IST (USA based client) Notice Period: Immediate Joiners OR 15 Days (1st Choice ONLY) About the Role: We’re seeking an experienced Growth Marketer – App to lead paid user acquisition and conversion optimization for mobile apps. The role focuses on driving high-quality installs, trials, and paid subscriptions across iOS and Android, using data-driven experimentation and advanced media buying strategies. You’ll manage performance campaigns across major mobile platforms, run A/B tests, optimize for CPT, CAC, and ROAS, and collaborate with a Director-level growth leader to scale app profitability. Key Responsibilities Drive paid user acquisition across Meta, Google UAC, Apple Search Ads (ASA), TikTok, and DSPs . Optimize for CPT (Cost per Trial) , CAC (Cost per Subscription) , and ROAS (Return on Ad Spend) . Plan, execute, and evaluate A/B tests on creatives, audiences, messaging, and landing experiences. Analyze cohort performance , LTV , and attribution data to refine budget and channel strategies. Collaborate with analytics, product, and creative teams to identify growth opportunities. Stay updated on SKAdNetwork (SKAN) , ATT , and mobile measurement changes impacting UA performance. Build and scale performance strategies for both App Store (iOS) and Google Play (Android) ecosystems. Technical Skills Required Hands-on experience with Meta Ads Manager , Google UAC , Apple Search Ads , TikTok Ads , and Programmatic DSPs . Strong understanding of mobile attribution platforms : AppsFlyer, Adjust, or Singular . Advanced knowledge of SKAN, ATT, cohort analysis, and LTV modeling . Proficiency in Excel/Google Sheets for data analysis and Looker Studio / Data Studio for visualization. Experience running A/B and multivariate tests on creatives, app store listings, and in-funnel experiences. Familiarity with subscription funnel analytics and app conversion optimization (CRO) . Ideal Candidate 5–8 years in mobile app growth, performance marketing, or user acquisition roles. Proven experience managing subscription-based or trial-based apps - ideally in EdTech, Kids Learning, HealthTech, or Gaming . Hands-on exposure to US or global markets . Background in performance-driven organizations or agencies managing global UA accounts (e.G., M&C Saatchi Performance, Performics, InMobi, CRED, Unacademy, Groww, HealthifyMe, Dream11). Analytical thinker with strong command of numbers and creative strategy. Thrives in high-ownership, fast-paced environments with autonomy and accountability. The Exact Ask We’re looking for a data-driven performance marketer who: Can independently plan, execute, and optimize paid UA campaigns across major mobile channels. Understands the subscription growth funnel from install to paid user. Can interpret performance data, identify patterns, and take action quickly. Balances creative experimentation with analytical rigor . Wants to build and scale app growth globally, not just run ads. What This Role Is NOT It’s not a general digital marketing role - this is laser-focused on paid app growth, not SEO, social content, or influencer marketing. It’s not a brand or creative strategist role - while you’ll test creatives, your core output is measurable performance, not storytelling. It’s not a junior execution role - you’re expected to strategize, execute, and analyze independently with minimal hand-holding. It’s not limited to installs - success is judged on trials, subscriptions, LTV, and payback periods, not CPI. It’s not a regional-only role - the scope is global, working across U.S. and international markets.