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Branding Manager

5 months ago

patna, India Testbook.com Full time

Job Description:

Branding Manager will improve brand visibility and awareness. He will be responsible for all BTL branding/awareness generating activities.

  • Branding Manager will plan the marketing calendar along with city head and central leadership and get sign-off on budgets.
  • Co-branding with Library/ Book stores/ Photocopier/ Cyber cafes/ Food stalls, Branding on autos 
  • Awareness activities - Posters, Tricycle, Newspaper flyers, E-rickshaw, Pole banner/ cloth banner, Umbrella
  • Branding Manager will do PR activities with newspapers and local influencers to improve brand awareness at low cost.
  • Branding Manager will tie-up with various marketing agencies to get various activities done.
  • He will be proactive in getting the work completed at the lowest cost possible.
  • Branding Manager will determine the ROI of all the above activities for regular modifications in the monthly marketing calendar.

Eligibility Criteria:

  • Detailed knowledge of Branding and awareness build activities 
  • Marketing agency tie-ups/ knowledge, Multi-stakeholder management
  • Should have exposure to branding/awareness generation for EdTech (non K-12) market
  • Ideally has been associated with an agency OR has run his own agency
  • Should be able to do the hard negotiations himself
  • Must have prior experience as he will be running as soon as he is onboarded

What is the culture like:

  • Small team of 2 operations people per city.
  • Need to extract effort from low-paid resources
  • Should be ok to work odd hours and put in 100% effort