Product Manager
2 weeks ago
We are hiring -
Profile - Product Manager (IT Background)Experience - 4-5 YearsCTC - 12-18LPALocation - Mumbai
Designation: Product Marketing ManagerKey Responsibilities :Product Strategy & Positioning :Develop and refine product positioning and messaging that clearly communicates the value proposition to target customer segments.Analyze customer needs, market trends, and competitors to inform product development and marketing strategies.Ensure that product messaging aligns with brand identity and market requirements.Go-to-Market Execution :Lead the development and execution of go-to-market plans for new product launches and feature releases.Work closely with the product management team to align marketing strategies with the product roadmap and business goals.Create and manage launch timelines, ensuring all marketing channels and teams are aligned.Cross-Functional Collaboration :Collaborate with sales teams to develop sales enablement tools and training that help drive product adoption and sales growth.Work with the customer success team to gather feedback, monitor customer satisfaction, and refine marketing efforts.Partner with content and digital marketing teams to create engaging product content (e.g., blog posts, case studies, white papers, videos).Market Research & Analysis :Conduct competitive analysis and market research to identify industry trends, customer preferences, and potential growth areas.Use data and insights to refine marketing strategies and tactics.Campaign Management :Plan, execute, and measure the success of marketing campaigns that promote product features and benefits.Track and analyze campaign performance, making data-driven recommendations for optimization.Performance Tracking & Reporting :Monitor and report on key performance metrics (e.g., customer acquisition, product usage, retention) and ROI of product marketing initiatives.Provide regular updates to senior management on product marketing performance and market insights.Qualifications :Bachelor's degree in Marketing, Business, or related field (Master's preferred).5+ years of experience in product marketing, preferably in the IT or technology sector.Strong understanding of B2B product marketing and go-to-market strategies.Experience with digital marketing tools, CRM platforms, and analytics (e.g., Salesforce, HubSpot, Google Analytics).Proven ability to collaborate with cross-functional teams, including sales, product management, and customer success.Excellent written and verbal communication skills, with a keen ability to craft compelling narratives.Strong project management skills with a results-oriented approach.Ability to work in a fast-paced, dynamic environment and handle multiple priorities.Preferred Skills :Experience in cloud solutions, or enterprise software.Familiarity with agile methodologies and product lifecycle management.Expertise in content creation and marketing automation tools.
Regards,Neha
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