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Management Information System Analyst

2 months ago

Noida, India PW (PhysicsWallah) Full time
Position Overview:
We are seeking a seasoned Senior MIS Analyst. The ideal candidate will have extensive experience in data analysis, reporting,SQL and strategic insights generation to drive informed decision-making across various marketing and e-commerce initiatives.
Key Responsibilities:
Utilize data analysis techniques to generate actionable insights and recommendations for optimizing e-commerce and marketing strategies.
Develop and maintain comprehensive management information systems (MIS) to track key performance indicators (KPIs), sales metrics, customer behavior, and marketing campaign effectiveness.
Collaborate with cross-functional teams to identify data requirements, automate reporting processes, and streamline data collection and analysis workflows.
Conduct in-depth analysis of customer demographics, preferences, and purchasing behavior to inform targeted marketing campaigns and product strategies.
Design and implement dashboards and visualization tools to communicate complex data findings to stakeholders at all levels of the organization.
Monitor market trends, competitor activities, and industry benchmarks to identify opportunities and threats, and provide insights for strategic planning.
Lead ad-hoc analytical projects to support business initiatives, such as customer segmentation, pricing optimization, and ROI analysis.
Stay abreast of emerging trends and technologies in e-commerce, D2C, and marketing analytics, and recommend innovative solutions to enhance data capabilities and insights generation.
Qualifications:
1-2 years of experience in MIS analysis, data analytics, or business intelligence roles.
Proficiency in SQL, Python, Google Big query, Google Analytics
Advanced skills in data visualization tools with must have knowledge of Power BI, Google Data Studio and QlikSense
Strong understanding of e-commerce platforms, digital marketing channels, and customer journey analytics.
Excellent analytical and problem-solving skills, with a demonstrated ability to translate data into actionable insights.
Effective communication and presentation skills, with the ability to convey complex technical concepts to non-technical stakeholders.
Proven track record of driving business results through data-driven decision-making and strategic recommendations.