Enterpreneur In Residence

Position Overview
We're seeking a creative, execution-focused Entrepreneur in Residence (EIR) - Marketing who will work directly with our Co-Founder to build our brand across digital channels, in-venue experiences, and press opportunities. This role combines strategic thinking with hands-on execution, perfect for someone who understands culture and can produce compelling strategy while navigating the complexities of alcohol marketing regulations.

Key Responsibilities

• Content Creation & Social Media (Primary Focus - 60%)

Develop and execute a high-cadence content calendar across relevant platforms

Create engaging, shareable social content that drives organic growth without direct product advertising

Produce photography and video assets that tell our brand story while navigating alcohol marketing restrictions

Manage community engagement and respond to audience interactions

Track social metrics and optimize content strategy based on performance

• Experiential & Trade Marketing (25%)

Design compelling shopper marketing experiences and point-of-sale collateral

Coordinate co-branded events with bar and retail partners

Execute sampling activations and brand experiences

Build relationships with on-premise accounts and support their promotional needs

Contribute to trade show and industry event planning

• PR & Brand Partnerships (15%)

Assist in developing PR pitches and media relationships

Support press outreach and interview coordination

Identify and pursue strategic partnership opportunities

Help craft brand messaging that resonates with our target audience

Maintain press kit and media assets

What Makes You a Great Fit
You have an entrepreneurial mindset and approach problems creatively

You "get the internet" and understand what makes content shareable

You're resourceful and can achieve impressive results with limited budget

You're execution-oriented and take pride in getting things done

You're excited about building something from the ground up

You understand the balance between brand-building and driving sales

You can turn the strategic vision into tangible marketing materials

What We Are Looking For
A builder's mindset - if you have this we will figure out the rest.

1+ years of marketing/trade marketing experience, preferably in beverage, hospitality, or lifestyle brands

Demonstrated ability to create engaging social content that drives engagement

Strong visual eye. proficiency with content creation tools (Canva, Adobe Suite, or similar) is great to have

Experience with social media management and content planning

Self-starter mentality with ability to execute independently with minimal supervision

Understanding of how to build brand awareness within regulated marketing constraints

About Company: Raise The Bar Consumer Brands is a spirits innovation company that's changing the game with its premium, high-proof, pre-batched cocktails. We're looking for a talented area sales manager to join our team and drive business growth in the Goa market.