Immediate Start: Email Marketer

2 weeks ago


Gurgaon, India BigStep Technologies Full time
We are currently seeking a talented Email Marketer with experience ranging from 6 months to 2 years, to join our dynamic marketing team. As an Email Marketer at BigStep Technologies, you will play a pivotal role in developing and executing email campaigns that drive customer engagement, retention, and revenue growth.

Responsibilities:

- Collaborate with cross-functional teams to develop email marketing strategies aligned with business objectives and target audience segments.- Craft compelling and relevant email content to drive open rates, click-through rates, and conversions, including copywriting, design, and multimedia elements.- Utilize data analytics and segmentation techniques to target the right message to the right audience segments, ensuring personalized and relevant communication.- Monitor key email marketing metrics, analyze campaign performance, and generate actionable insights to inform future campaign strategies and optimizations.- Implement and manage email automation workflows, including drip campaigns, triggered emails, and personalized customer journeys, to nurture leads and drive engagement throughout the customer lifecycle.- Stay up-to-date with email marketing best practices, industry regulations, and email deliverability standards to ensure compliance and maximize inbox placement.

Qualifications:

- 6 months to 2 years of experience in email marketing, preferably in the IT or technology industry.- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and marketing automation tools.- Strong analytical skills with the ability to interpret data and derive actionable insights.- Excellent written and verbal communication skills, a keen eye for detail and creativity.- Ability to multitask, prioritize projects, and thrive in a fast-paced, deadline-driven environment.- Knowledge of HTML/CSS and email design best practices is a plus.

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