Social Media Content Creator

3 weeks ago

Mumbai Metropolitan Region, India BA Diversity Media Inc Full time

IMMEDIATE START NEEDED


Company Description

BA Diversity Media Inc. is a Media & Technology company headquartered in NYC. The company houses digital brands such as // // // alongside their CTV Brands such as Generation Black TV // Generation Hispanic TV and partnership channels such as Pride.tv.


Responsibilities

• Developing social media strategies with the aim of increasing brand awareness and customer engagement

• Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan

• Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content

• Staying up-to-date with the latest social media trends and digital technologies

• Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams

• Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)

• Monitoring and responding to customer feedback, comments and social media posts

• Managing a social media team and guiding junior members

• Liaising with other departments and creatives to create a holistic and effective online marketing strategy


Qualifications

• Extensive experience in working with various social media platforms

• Great communication skills in order to liaise with multiple stakeholders, creatives and departments

• Good networking skills to form relationships with influencers and other key players

• An ability to multitask and perform under pressure

• Sound knowledge of the English language

• The ability to think strategically and creatively

• Solid knowledge of computers and relevant operating systems and software programs

• A sound understanding of SEO, web traffic metrics and keyword search

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