[3 Days Left] Senior Copywriter

3 weeks ago

Bengaluru, India The Experience Co. Full time
About Us

Experience Co. is an experiential travel brand that curates and produces some of India’s most happening travel IPs—from creative residencies to festivals and adventures for artists, creators, founders, leaders, and misfits.

Our projects are built around three pillars:

- Designing and running travel experiences across 20+ countries.- Nurturing a community of over 5000+ handpicked individuals who’ve been part of our journeys.- Driving life-altering connections and epiphanies through curated experiences.

ExCo is a profitable, bootstrapped company backed by a team with 100+ years of cumulative experience running events across the world—from Iceland to Japan and everything in between.

Our app, launching soon, is set to consolidate the experiential travel market and empower creators globally to co-produce transformative experiences.

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Critical Skills for the role

- Have 5+ years of experience writing copy for consumer brands, travel, lifestyle, or D2C businesses.- Are a master at crafting messaging that converts and inspires across ads, emails, and videos.- Have a portfolio that showcases your ability to write for performance marketing, video scripting, social media, and brand storytelling.- Understand how to write for different stages of the funnel (TOFU, MOFU, BOFU).- Are data-driven—comfortable testing and optimising copy based on analytics.- Are proactive, collaborative, and can work seamlessly with designers, editors, and marketers.- Are passionate about travel, storytelling, and creating content that connects people to life-changing experiences.

What You’ll Do

TL;DR: As a Senior Copywriter, you’ll drive storytelling across our ads, socials, videos, emails, and website to help us tell the story of adventures, people, and places in ways that move audiences, build emotional connections, and drive results.

The Longer Version:

Own the Brand Voice:

- Develop and refine ExCo’s tone and messaging—crisp, inspiring, adventurous, and true to our audience.- Create guidelines to ensure all team members (designers, editors, and marketers) stay aligned.

Write High-Impact Copy Across Platforms:

- Craft scroll-stopping hooks and persuasive copy for Meta Ads to drive clicks and conversions.- Script YouTube videos and vibe films that tell ExCo’s story beautifully and emotionally.- Develop sharp, engaging captions for Instagram reels, carousels, and stories.- Write compelling email campaigns (subject lines, CTAs, and sequences) that nurture leads and inspire bookings.- Collaborate on long-form blog content and SEO writing to build organic discoverability.

Collaborate on Content Production:

- Partner with performance marketing managers, social media managers, and editors to ensure the copy elevates visuals and videos.- Brainstorm with the creative team on storytelling ideas and campaign angles.

Optimize for Performance:

- Work closely with the performance marketing team to A/B test ad copy and improve metrics like CTR, ROAS, and engagement.- Use data and audience insights to refine messaging and hooks.

Launch New Experiences:

- Build the narrative and messaging for new travel launches—ensuring we connect deeply with our audience through ads, socials, and emails.

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Organisation Structure

This role will report to the Head of Marketing and collaborate closely with the Social Media Managers, Performance Marketing Managers, and the Creative Team (Editors + Designers).

About You

Startup Fit:

- You thrive in an environment where you can take ownership, innovate, and execute with speed.- You’re comfortable working across multiple platforms and projects, keeping quality high and timelines tight.- You have a user-first mindset—everything you write connects deeply with the audience.

Culture Fit:

- Team Player: You love collaborating and bouncing ideas off creative teammates.- Proactive Communicator: You articulate your thoughts and feedback clearly.- High Standards: You strive for excellence in everything you do.- Problem Solver: You’re quick to find solutions and adapt when challenges arise.- Passionate Storyteller: You love crafting narratives that inspire and drive action.

Goals

- Craft brand messaging that drives awareness, engagement, and conversions across all channels.- Optimize ad and email copy to improve CTR, ROAS, and open rates.- Develop content that makes ExCo’s brand voice stand out in the travel space.- Launch storytelling campaigns for new experiences that connect with our audience emotionally and drive bookings.

Why Experience Co.?

- Shape the voice of a brand redefining experiential travel for the next generation.- Collaborate with a team of creatives, marketers, and strategists who love what they do.- Work on campaigns that inspire people to live their best adventures.- Be part of a fast-growing, profitable company with a bold vision and a dynamic culture.

Ready to Craft Stories That Inspire and Convert? If you have the words to make people dream bigger and hit “Book Now,” let’s talk.

Apply now with your resume and a portfolio of your best work.

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