Senior Digital Traffic Specialist

1 month ago

bangalore, India Epsilon Full time
Job Description

Key Responsibilities:

  • Web Development and Integration
    • Collaborate with client developer teams to integrate CJ’s proprietary marketing technology, ensuring seamless communication between platforms.
    • Utilize expertise in web development to troubleshoot and resolve issues during the integration process and after.
  • Client-Facing Role
    • Serve as a primary point of contact for clients, providing technical guidance and support throughout the integration process.
    • Able to clearly communicate action items externally and impact of those action items.
  • Tag Management in Ecommerce Platforms
    • Proficiency in tag management systems (e.g., Google Tag Manager) and ecommerce platforms (e.g., Shopify, Magento) to troubleshoot and investigate integration anomalies.
  • Web Development
    • Apply knowledge of frontend web technologies (Javascript, HTML) to troubleshoot and optimize CJ solutions that align with business objectives.
  • Cross-Team Collaboration
    • Collaborate with specialized teams, including Product, Engineering, Data Science, and Operations to drive product improvements and resolve web tag issues.
    • Explain technical concepts and functionality to an audience with mixed degrees of expertise and experience.
  • Big Data Querying and Reporting
    • Proficiency in querying and manipulating large datasets to extract relevant information for reporting and analysis (SQL).
  • Privacy Regulations and Compliance
    • Understand how marketing technology is impacted by privacy regulations, browser privacy settings, and consent management platforms.
    • Ensure that all marketing activities and data handling are in compliance with relevant privacy laws and regulations.
    • Stay on top of industry news and follow industry influencers, report and advise on future trends.
  • Monitoring and Error Remediation
    • Monitor reports for unusual findings and proactively investigate discrepancies.
    • Work closely with clients to remedy errors related to proprietary third-party technology integrations.

Qualifications
  • Bachelor's degree in Computer Science, Marketing, or related field.
  • 4+ years of experience in web development, marketing technology, and data analysis.
  • Understanding of client-side web technology, cookies, HTTP, redirects, data transfer systems.
  • Strong history of being process oriented, having notable experience following, giving feedback on, or designing processes.
  • Proven experience in a client-facing role, with excellent communication and presentation skills.
  • Expertise in working with tag managers (e.g., Google Tag Manager) and ecommerce platforms (e.g., Shopify, Magento).
  • Demonstrated ability to troubleshoot and resolve technical issues efficiently.
  • Experience in querying and analyzing big data sets.
  • Ability to work independently and collaboratively in a fast-paced environment.

Additional Information

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.  

  • Diversity & inclusion are business imperatives  on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job  to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top  and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion . Publicis Groupe works very hard to champion diversity  and will continue to insist  that each agency’s leadership be champions of both diversity and inclusion.
  • Our Core values “ VIVA LA DIFFERENC’E  is based on the very aspect of celebrating differences 
  • Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

  • We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
  • When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
  • We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.

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