Technical Marketing Specialist

Position:
Technical Marketing Specialist

Location:
India (Remote)

Reports to:
Manager, Marketing Operations

About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

About the Role:
You are a self-starter with the ability to design and implement CRM automations from concept to execution. With expertise in workflows, forms, surveys, and triggers, you excel at creating automations that enhance engagement and foster growth. You combine technical skills with marketing creativity to optimize customer interactions and support cross-functional collaboration.

What You'll Be Doing

• Build and manage marketing automation workflows (email, SMS, WhatsApp, Trigger Links, Zaps) to support campaigns and lead nurturing
• Execute and schedule email, SMS, and WhatsApp campaigns, ensuring personalization and accuracy
• Assist in setting up landing pages, forms, and integrations within marketing automation tools
• Perform A/B testing on emails subject lines, content, and timing to drive higher engagement and conversion
• Monitor campaign performance and track results against defined KPIs
• Collaborate with the Marketing Content Coordinator and Content Manager to ensure campaign assets (copy, graphics, automations) are ready for launch
• Stay updated on marketing automation best practices and new platform capabilities

What You'll Bring

• Bachelor's Degree in Business, Marketing, Communications, or related experience.
• At least 2 years of Marketing Operations, Digital Marketing, Agency Marketing or related experience.
• At least 2 years working with automation CRM software (HighLevel, ActiveCampaign, Keap, Hubspot) preferred.
• At least 2 years working with email marketing software (MailChimp, ActiveCampaign, Constant Contact, etc.) preferred.
• Prior or current SaaS experience is required to be successful in this role.
• A high attention to detail and project management aptitude is required.
• Strong collaboration, time-management and prioritization skills are critical to the success of this role.
• The ability to build and maintain strong relationships internally with teams.
• Demonstrated approach to problem solving and conflict management.
• Must be a go-getter, not afraid to ask questions, and take accountability.
• Must be a quick learner and willing to take on challenging tasks.
• Excellent verbal and written communication skills.
• Initiative to find the resources needed to be successful in this role.
• Logical/sequential thinker with the ability to work collaboratively to solve problems.
• Must be a quick learner and willing to take on challenging tasks.
• Proven ability to work independently.
• Strong technical and analytical skills used to drive decision making and report effectiveness.
• Strong interpersonal skills to effectively work within the team.
• Great at multitasking skills with the ability to plan & execute multiple projects simultaneously.
• Able to manage numerous requests and time demands concurrently, while achieving goals.

Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.